Expert Conversations
Professionalism: The real growth engine in commercial roofing service
By Service First Solutions. The companies that elevate professionalism across their service operations will be the ones that win loyalty, referrals and long-term growth. I want to talk today about professionalism in commercial roofing space. Professionalism is often described as a soft skill. In reality, it is one of the most tangible ...
Why SkillsUSA matters for roofing’s future
By Emma Peterson. How competition and mentorship help students find careers in roofing. As the 2026 SkillsUSA National Championship get closer (it’ll be hosted June 1-5, 2026, in Atlanta, Georgia), we wanted to take a moment to highlight the way this organization supports students and celebrates the trades. To do ...
Why PVC is gaining ground in commercial roofing
By Jesse Sanchez. A closer look at how durability, chemical resistance and long-term performance are shaping contractor decisions. Contractors are reevaluating what defines long-term performance as commercial roofing systems face increasing expectations for building usage, environmental exposure and long-term costs, Materials are no longer judged primarily on upfront cost or ...
Technology takes center stage in roofing consolidation
By Jesse Sanchez. Examining how data and AI are reshaping how roofing companies scale, integrate and compete. As consolidation accelerates across the roofing industry, technology is increasingly defining how companies grow, integrate operations and remain competitive. That shift takes focus in this episode of Roofing Road Trips®, where host Karen ...
Why relationships still drive success in roofing sales
By Jenny Yu. Industry leaders discuss how manufacturer reps continue to bridge the gap between contractors, distributors and suppliers. In this episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Jim Rizzo of PermaBond and Randy Chaffee, RCS Influencer and owner of Source One Marketing, to discuss ...
From humble beginnings to national success
By Jenny Yu. The Stienecker brothers shared how Nitro Roofing has evolved from local roofing work into an in-demand national contractor. For more than 25 years, Nitro Roofing & Construction has built its reputation on family values, hard work and a commitment to quality craftsmanship. In a recent episode ...
Road to FRSA 2026
By Emma Peterson. The highly anticipated 104th Florida Roofing and Sheet Metal Association Convention and Expo is just around the corner! In a new Roofing Road Trips®, Megan Ellsworth sat down with Tibor Torok, president of the Florida Roofing and Sheet Metall Association (FRSA), for a conversation about their ...
Invaluable training from an industry expert
By Emma Peterson. Learn from John Kenney’s decades of experience and insights through Cotney Consulting Group’s accessible online training programs! Through our work reporting on the world of roofing, The Coffee Shops™ crew get the chance to talk to experts and leaders from all across the industry. One ...
El salto que todo contratista latino debe dar para crecer
Por Alberto Torres. Crecer en roofing no es suerte: es estrategia, educación y certificación. Durante un episodio de La Voz de los Ruferos, grabado en Boston en el evento Business Building Workshop, tuve el honor de platicar con Walter Guamán, dueño de WG Construction, de cómo el programa Contractors Edge ...
Choosing metal tools you can trust
By Jenny Yu. Mark Bitten of Them Roof Boys shares why Van Mark Products is their go-to for reliable metal equipment. On the average roofing jobsite these days, leading with efficiency and precision are key to ensuring a successful project. In a recent episode of Roofing Road Trips®, Karen ...
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