Expert Conversations
Why solar still matters in a changing energy landscape
By Jenny Yu. Despite policy shifts and slowing incentives, long-term solar opportunities continue to grow for roofing professionals. In this Roofing Road Trips® episode, Mark Gies, director of strategy and market development at S-5!, joined Heidi J. Ellsworth to discuss the changing landscape of solar as the nation faces ...
All paths lead to the roof
By Emma Peterson. A candid conversation about how family, mentorship and hard work forges lasting careers in the roofing industry. In a new episode of Stories from the Roof sponsored by Duro-Last, Megan Ellsworth got the chance to talk with Bill Wourms, Tony Wourms and Brian Lybarger of Technical Roofing ...
Looking back at Amrize’s independent launch
By Emma Peterson. Join a panel of experts as they discuss how Amrize is redefining the roofing industry! Over the summer, we saw Amrize break off from Holcim as an independent, publicly traded company. To learn more about this exciting new chapter, Heidi J. Ellsworth sat down with a ...
Preparing for change: Navigating supply chain shifts
By Anna Lockhart. Understanding early warning signs in the supply chain can help roofing professionals prepare for shifting tariffs and market uncertainty. In an episode of the Roofing Road Trips® podcast, Melanie A. Butler, director of trade and transportation compliance at Sherwin-Williams, emphasized the importance of learning the tell-tale ...
Meeting the power demands of tomorrow, today
By Emma Peterson. Find out why solar is one of the fastest-growing segments of roofing. With technological advancements like AI data centers, we are seeing power grids across the country take on more demand for energy than ever before. The rising demand has resulted in overworked grids that are susceptible ...
Inspection to action: Turning data into revenue
By Jesse Sanchez. This CoatingsTalk webinar broke down how contractors used inspections and data to drive consistent revenue and build stronger customer relationships. In this CoatingsTalk RLW, held on December 3, 2025, at 12 p.m. PT, Megan Ellsworth met with Zach Carpenter of Jobba to discuss how technology, ...
Commercial roofers press for unified software as tech stacks grow unwieldy
By Jesse Sanchez. Commercial roofing contractors are pushing hard for technology that actually fits how they sell, service and manage roofs instead of juggling a dozen disconnected tools. Terial is positioning itself as a one-stop technology partner for commercial roofing contractors who are tired of managing sprawling software stacks that ...
A smarter way to extend roof life
By Dani Sheehan. EVERROOF coatings offer a practical way to deliver value: longer roof life, better performance at the weak points and major cost savings. Warehouses operate on notoriously thin margins, and their owners often prioritize the lowest possible first-cost roof systems. When tasked with these projects, contractors face a ...
Leveraging the off-season to build momentum for 2026
By Jesse Sanchez. A new Read Listen Watch® session explores how roofing professionals can turn downtime into strategic growth through planning, training and technology. TAMKO® takes center stage in an upcoming Read Listen Watch® focused on helping roofing professionals rethink what the off-season can deliver for their businesses. Set for ...
New leadership, new vision: Putting contractors in the driver’s seat
By Jesse Sanchez. This leadership shift signals fresh energy, bold ideas and user-driven innovation. Dataforma’s signature event, PSU, is getting a major reboot in 2025 as a new leadership dynamic duo steps in. Brian Cook, recently named COO at Dataforma, and Tracey Donels, CEO of Service First Solutions, are now ...
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