Expert Conversations
Metal: The cool solution of tomorrow
By Anna Lockhart. With rising temperatures and increasing energy costs, now is the time to look for solutions that will last the coming decades, while simultaneously keeping climate concerns at bay. In an episode of the Roofing Road Trips® podcast, host Heidi J. Ellsworth sat down with Melissa Dunson, ...
A new generation of buildings
By Dani Sheehan. From performance to profit, see why SPF roofing is the smart choice for meeting the demands of modern data centers. Driven by artificial intelligence (AI), cloud computing and the increasing need for secure digital storage, data centers are rising in cities and small towns across the U.S. ...
Crafting a slate legacy
By Jesse Sanchez. Compass Roofing’s second-generation leader leans into slate tradition and Scottish weather. Compass Roofing Limited has built its name on slate in one of the world’s most slate-heavy cities, and director Lewis Miller, who spoke on this episode of the Roofing Road Trips® podcast, is carrying that legacy ...
Roof quotes, QR codes and the roofing tech revolution
By Jesse Sanchez. Learn more about the platform that helps contractors convert leads faster and with less hassle. In this episode of Roofing Road Trips®, host Karen Edwards discusses the backend mechanics and the big-picture strategy behind the Owens Corning® and ROOFLE partnership. Joining the conversation is Jon Gardner, head ...
Empowering Midwest roofers
By Emma Peterson. MRCA leaders reflect on educational opportunities, contractor needs and the 2025 conference. Just last month, the Midwest Roofing Contractors Association (MRCA) hosted their 2025 Conference and Expo in Schaumburg, Illinois! Crew members of the Coffee Shops™ were in attendance and they had an amazing time talking to ...
Two wins, one incredible team
By Emma Peterson. Raincoat Roofing’s Sarah Sutton-Shouse reflects on the team’s double win at IRE 2025. At last year’s International Roofing Expo (IRE), Raincoat Roofing made history when two of their team members took home some of the biggest awards of the show – MVP Best of the Best ...
Roofing as a “dream facilitator”: Inspiring the roofers of tomorrow
By Jenny Yu. Learn how the world’s first museum dedicated to roofing is instilling excitement in youth about the roofing industry. When Donavan (Don) Morgan was a kid, he wanted to be a firefighter. He didn’t think he would end up in roofing like his dad, and he never thought ...
A silent threat: The risk of powerful winds
By Jesse Sanchez Even heavy rooftop equipment isn’t immune to strong winds. Here’s how that’s changing the conversation around operational security. When Scott Carpenter describes a 60-ton HVAC unit being tossed across a roof by 65-mph winds, he isn’t telling a tall tale; he’s sounding the alarm on a very ...
Stay prepared for what’s next with these tariff-exempt machines
By Anna Lockhart. Scoring a price-locked, tariff-free machine is a rare opportunity in today’s market, and CIDAN is here to deliver. In this episode of MetalCast™, Karen Edwards sat down with Ronnie Pollack, vice president of sales and marketing for CIDAN Machinery, to discuss the brand’s game-changing offerings for ...
Securing leads in the age of algorithms
By Jesse Sanchez. Smart systems, visuals and speed are the new weapons of the roofing sales battleground. As roofing contractors forge ahead into the age of digital technology, the cost of lead generation isn’t the only obstacle they’re facing; many are struggling with the changing nature of the leads ...
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