Expert Conversations
How much wood could a Woodchuck divert?
By Emma Peterson. Learn how Woodchuck AI is helping contractors turn construction waste, like lumber products, into savings and renewable energy. In a new episode of Contractor Outlook™ sponsored by SRS Distribution Inc., Heidi J. Ellsworth talks with Todd Thomas about how his company, Woodchuck AI, is helping contractors manage ...
Creating career pathways
By Emma Peterson. Learn how Rising Stars is uplifting young people and connecting them to job opportunities in the roofing industry. Recently, David Hutchinson stopped by The Coffee Shops® for an episode of the Roofing Road Trips® podcast. David, who is the executive director and founder of the ...
Employee classification 102: The who and how
By Emma Peterson. From branding and exclusivity to duration of work and advertising, discover the key factors that determine worker classification. With subcontractors, independent contractors and non-traditional employee roles, it can be hard to figure out how to properly classify your team. To get some clarity on employee classification, we ...
ARCA Expo puts relationships at the center
The Arizona Roofing Contractors Association’s annual Expo helps roofers build connections and gain industry knowledge. For roofing professionals looking to strengthen their networks and stay connected to regional industry issues, the Arizona Roofing Contractors Association (ARCA) annual Expo offers an experience built around community as much as business. In a ...
Building long-term roofing relationships
By Jesse Sanchez. How a responsive repair and maintenance department can strengthen customer trust and create future opportunities. On this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with Tracey Donels of Service First Solutions about the role service plays in a roofing contractor’s growth. Drawing on nearly 20 ...
Mobile showcase brings rooftop attachment solutions directly to the industry
By Jesse Sanchez. This traveling display is helping roofing professionals explore practical ways to secure equipment, safety systems and other components to rooftops. During this live episode of Roofing Road Trips®, host Heidi J. Ellsworth joined Anchor Products founder Joel Stanley in Grapevine, Texas, for a tour of the company’s ...
Build a stronger business before it is time to sell
By Jesse Sanchez. Six business-building practices that can help roofing contractors strengthen operations, increase enterprise value and prepare for an eventual exit. For roofing contractors thinking about the future of their business, exit planning does not have to begin when they are ready to sell. On this episode of Roofing ...
Homeowners are reshaping the metal roofing conversation
By The Coffee Shops®. Industry leaders discuss how research-driven customers are changing the residential metal roofing market. Interest in residential metal roofing continues to grow, and according to industry leaders, today's homeowners are entering the buying process more informed than ever before. During a recent Coffee Conversations®, sponsored by the ...
Creating collaboration across a continent
By Emma Peterson. Industry veteran John Kenney explains how stronger connections between Canadian and American contractors can drive innovation, education and long-term industry growth. In our first-ever Roofing Road Trip® Canada edition, John Kenney and Karol Weyman discuss how the launch of RoofersCoffeeShop.ca will help build bonds between the Canadian ...
Division 7 is the August R-Club Roofer of the Month!
By Emma Peterson. Learn how a commitment to customer service has fueled decades of growth and success for this Ohio commercial roofing company. Every month, we celebrate one of the incredible roofing companies in our R-Club community. For August 2026, that company is Division 7 Roofing! Founded in 1979, ...



