Expert Conversations
Underlayment is more than a basic layer
By Jesse Sanchez. Matching underlayment to the roofing system can support performance, safety and more informed conversations with homeowners. Underlayment may represent a relatively small portion of a roofing system’s material cost, but Christopher Vick, national sales manager at Sentry Building Innovations, believes contractors should not overlook its role in ...
A Triple Crown built on the basics
By Jesse Sanchez. Consistency, communication and strong manufacturer support helped one roofing contractor reach a major CertainTeed milestone. At the CertainTeed Business Building Workshop (BBW) in Chicago, WeatherSafe Restoration had something special to celebrate; receiving the CertainTeed Triple Crown Award. During this Roofing Road Trips® conversation, WeatherSafe Restoration's Director of ...
Why perimeter edge metal deserves more attention
The Coffee Shops™. Perimeter edge metal plays a critical role in protecting low-slope commercial roofs from wind-driven failure. When discussing commercial roofing performance, perimeter edge metal is often treated as a finishing detail. That mindset can create significant risk for contractors and building owners alike, according to Jason Hildenbrand from ...
David Nye, the roofing guy
By Emma Peterson. How one man traded a badge for a business plan and built a company grounded in integrity, accountability and service. In a new Stories from the Roof podcast sponsored by SRS Distribution, Megan Ellsworth hosts David Nye, the chief growth officer of and former president of Peak Roofing Partners ...
Metal growth creates new challenges for manufacturers
By The Coffee Shops®. As demand for metal systems grows, contractors look for ways to improve efficiency and overcome labor shortages. As metal continues gaining market share across roofing and wall applications, contractors are facing a familiar challenge: how to keep up with demand when skilled labor remains difficult to ...
Preparation pays off in roof repair
By Jesse Sanchez. Wil-Mar Products owner Mike Bothman explains how stocking compact pipe collars can help contractors complete roof repairs efficiently and build customer trust. When a contractor arrives to address a roof leak, preparation can determine whether the repair is completed immediately or delayed by a trip for additional ...
How training is helping contractors succeed in siding
By Emma Peterson. Experts explore why siding has become an attractive growth market for roofing contractors and how training programs are removing barriers to entry. As markets remain competitive and differentiation becomes more important, many contractors are looking for ways to expand their offerings. Why? Not only do diverse offerings create multiple ...
The rise of single-ply roofing systems
By Emma Peterson. As TPO and PVC continue to gain market share across commercial roofing, BITEC® is expanding its offerings with Stronghold™ single-ply solutions designed for long-term protection. Thermoplastic Polyolefin (TPO) and Polyvinyl Chloride (PVC) are two common types of low-slope roofing systems. Both are single-ply, a name that refers ...
How financing helps contractors close more sales
By Jesse Sanchez. Presenting financing options early can reduce sticker shock and improve closing rates. Roofing contractors are working in a market where homeowners are paying closer attention to how they manage large expenses. With interest rates elevated, inflation influencing household budgets and insurance deductibles increasing, many customers are actively ...
Beyond coatings: Evaluating long-term retrofit performance
By The Coffee Shops®. Aligning roof solutions with performance goals, service life expectations and future building needs. As Roof Hugger celebrates its 35th anniversary, President Dale Nelson joined Heidi J. Ellsworth on an episode of Roofing Road Trips®, to discuss a practical question contractors face every day: How do you ...
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