Expert Conversations
Paths beyond the rooftop
By Emma Peterson. Tremco’s Rising Stars’ workforce-development program goes beyond roofing, offering young people pathways into manufacturing and other areas of the building trades. Outside the industry, there’s a misconception that the only jobs available in the roofing world involve climbing up on a roof. But, as we all know, there are ...
Inside the Don’t Fall for Fragile campaign
By Emma Peterson. NFRC is calling on roofing companies to pledge their support and give teams the knowledge and resources they need to work safely around fragile roofs. Earlier this year, National Federation of Roofing Contractors (NFRC) kicked off a new safety campaign – Don't Fall for Fragile. This campaign ...
Rewrite the rules: Your 2027 marketing playbook
By Jesse Sanchez. Get ready to rethink your marketing strategy! Discover how to stand out, build trust and make every marketing dollar count in 2027. In an upcoming MetalTalk™, Megan Ellsworth sits down with Michelle Miller, president of Creativate, to explore the ever-changing marketing landscape and what businesses can do ...
Turning metal roofing questions into closed sales
By Jesse Sanchez. Education, value and thorough communication can help contractors confidently guide homeowners through metal roofing decisions. For contractors selling metal roofing, the conversation often begins long before a homeowner is ready to make a purchasing decision. Questions about cost, noise, rust, maintenance and appearance can all influence whether a customer ...
Direct re-cover opens new possibilities for aging roofs
By Jesse Sanchez. Giving contractors a way to re-cover qualifying existing roofs while reducing labor, disruption and tear-off requirements. As aging roofing systems reach the end of their service life, contractors and building owners do not always have to turn immediately to a full tear-off. Jesse Sutton,Product Manager for VersiFleece membranes at ...
Two trends that defined roofing in 2026
By Emma Peterson. From immigration enforcement challenges to the rapid expansion of data center construction, contractors faced significant opportunities and risks this year. As another busy year begins to come to a close, it’s the perfect time to reflect on the trends and changes that have occurred. To help us do that, ...
How OneDek® combines performance and project efficiency
By The Coffee Shops®. Beyond installation speed, OneDek® is engineered to address insulation, weather exposure and structural requirements in a single system. While installation efficiency may be the first feature contractors notice about OneDek®, Gary Sweeney of AWIP believes the system's long-term value extends well beyond labor savings. During a ...
Building a global business
By Emma Peterson. How wienerberger grew from a brick manufacturer to one of Europe’s leading sources for clay roof tile. While at the 2026 International Federation of the Roofing Trade (IFD) Connection Forum, we were lucky enough to have the time to record an episode of Roofing Road Trips® with Gerhard Hanke! ...
What the 2026 midterm results mean for roofers
By Emma Peterson. Former lawmakers and roofing advocates discuss one of the most consequential elections in decades and what it means for contractors. In a brand-new Coffee Conversations® episode, sponsored by Elevate, Heidi J. Ellsworth sits down with a panel of experts to discuss the historic events of Tuesday, November 3, 2026 ...
Roofing Around the World
In this RoofersCoffeeShop® Coffee Conversations®, sponsored by Weatherproofing Technologies, Inc. (WTI), host Heidi J. Ellsworth is joined by industry leaders to explore the trends shaping roofing markets around the world. With perspectives from around the world, panelists will discuss economic conditions, workforce challenges, evolving regulations and sustainability initiatives impacting contractors ...
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