Expert Conversations
Unleash the power of your existing customers
By Emma Peterson. Learn how the behind-the-scenes team at gFour Marketing helps you get repeat business and referrals. gFour Marketing’s entire purpose is to provide home improvement businesses with relationship marketing tools that will turn customers into five-star reviews, ongoing referrals and repeat business. In a new episode of Roofing Road Trips®, ...
What is an impact rating and why does it matter?
By Emma Peterson. Get insight on why both contractors and homeowners should care about high impact rated shingles. Recently, Heidi J. Ellsworth got the chance to sit down with Jack Gottesman and Dyana Sweigart for an episode of Roofing Road Trips® to talk about impact ratings. This discussion was prompted from IKO ...
Applying solar-powered ventilation for roof longevity and efficiency
By Jesse Sanchez. The right ventilation strategy can dramatically extend the life of your roof — and reduce energy bills. Ventilation may not be the flashiest topic in roofing, but according to Adam Keithly, operations manager at Attic Breeze, it’s one of the most critical — and often misunderstood. In this episode ...
Self-adhered roofing solutions continue to rise in popularity
By Jesse Sanchez. Safe, efficient and easy to install — self-adhered systems are catching contractor attention. BITEC President Joel Shealey didn’t hesitate when asked about the growing interest in self-adhered roofing systems during an episode of Roofing Road Trips®, sharing, “The self-adhered products obviously have been around for, geez, probably at least ...
The origin of a better pipe flashing
By Jesse Sanchez. A roofer’s frustration sparked a solution that’s reshaping pipe penetration practices on shingle roofs. In this episode of Roofing Road Trips®, host Karen Edwards begins by highlighting a common theme in the industry: many innovations are born from the frustrations contractors face on the job. She invites Dennis Vowles, ...
A people-first blueprint for roofing success
By Jesse Sanchez. This roofing company is proving that respect, leadership and culture can outbuild the industry's toughest challenges. In the world of commercial roofing, Steve Little isn’t just building strong roofs — he’s helping shape a stronger workforce. The founding partner and “head coach” of KPost Roofing & Waterproofing joined the ...
Rewiring roofing: Why integration is the missing link
By Jesse Sanchez. Modern roofing businesses are embracing tech — but without integration, it might be holding them back. In this episode of Roofing Road Trips®, host Karen Edwards sat down with Alan Davis, director of product at Ingage, to unpack a topic that’s often misunderstood in the trades: software integration. With ...
Deer Park Roofing is the April R-Club Roofer of the Month!
By Emma Peterson. Learn how this roofing company helps protect what’s important for people with all kinds of roofs. Whether it’s a residential reroof, an advanced commercial roof installation or maintenance on a system, Deer Park Roofing and their team are ready to help. This award-winning company is known for their wide ...
Encouraging snow safety
By Emma Peterson. How TRA Snow and Sun supports contractors through every step of implementing snow retention systems. Snow retention systems are critical for keeping roofs in areas that receive heavy snowfall safe and secure. Not only does it protect the people and property beneath the roof from dangerous snow avalanches, but ...
May is mental health awareness month
By Emma Peterson. It’s time to start the hard conversations about mental health and addiction because those conversations save lives. With May being mental health awareness month, this is a great moment to shine a light on the mental health challenges members of our industry face on a daily basis. To talk ...
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