Expert Conversations
Why roofers should care about snow retention
By Emma Peterson. Learn from expert Mindy Dahlquist about how snow retention protects people and property. In a new episode of Roofing Road Trips®, Mindy Dahlquist from TRA Snow and Sun stopped by to talk to Karen Edwards about how important it is for roofing professionals to understand snow retention. Mindy, who ...
Addressing the challenges of talent acquisition
By Dani Sheehan. From rethinking recruitment to leveraging the right partnerships, Chris’s approach will help you take a step toward winning the war for talent in the roofing industry. Labor shortages are a pressing challenge across industries, and roofing is no exception. In a recent episode of our Contractor Outlook Newscast, workforce ...
The journey to Austria: Training for a global competition
By Emma Peterson. Hear how the three teams competing for the U.S. at IFD’s World Championship of Young Roofer prepared! In November 2024, the International Federation for the Roofing Trades (IFD) hosted their 29th World Championship of Young Roofer and 72nd IFD Congress in Innsbruck, Austria. And, for the first time, the ...
Meet SlopeShield SA, your new favorite moisture management solution
By Emma Peterson. This innovative membrane took six years of research and development, and it was well worth the wait! Every contractor knows that moisture getting into the structure of your project is a nightmare. If you discover it while working, you have to find a way to air it out before ...
Building stronger collaborations in roofing
By Jessica Bravo. Learn about the role of ongoing conversation in collaboration between roofing contractors and consultants. In an episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with the now retired Ron Harriman, from Benchmark to discuss the evolving relationship between roofing contractors and consultants. ...
Long-term marketing strategies
By Emma Peterson. Five key ways to create a strong marketing foundation for your roofing company. In the marketing world, trends can be incredible tools (and fun ones at that) that help raise awareness of your brand, but they’re all ultimately temporary. ABC Supply’s Jacqui Brueggeman explained, “When you look at marketing, ...
La voz de los Latinos en International Roofing Expo (IRE) 2025
Por Jessica Bravo. Expertas destacan oportunidades, networking y crecimiento en IRE. La emoción por la próxima International Roofing Expo (IRE) 2025 en San Antonio está en su punto más alto, especialmente para la comunidad hispana. En este episodio de La Voz de los Ruferos, Itzel Najera conversa con Amparo Sancen, fundadora de ...
Tackling roof challenges with specialty coatings
By Jesse Sanchez. Innovative solutions redefine roof restoration and waterproofing efficiency. In this episode of CoatingsCast, hosted by Karen Edwards, Rick Murphy from Everest Systems discusses the company’s cutting-edge specialty products designed to address complex roofing challenges. Rick, a seasoned contractor turned technical support and specifications director, offers insight into how Everest ...
Shining a positive light on the roofing industry
By Jessica Bravo. Learn about the importance of changing the narrative of the roofing industry. In an episode of MetalTalk®, host Heidi J. Ellsworth sat with Luke McCormack from McCormack Partners to explore the importance of discussing growth within the roofing industry. The conversation focused on the significance ...
ServiceCon 2025: Connecting roofing professionals like never before
By Jesse Sanchez. An industry conference that prioritizes collaboration and actionable takeaways. In this episode of Roofing Road Trips®, host Megan Ellsworth sat down with Will Riley, a veteran in both roofing and software from Centerpoint Connect. Will shared how ServiceCon 2025 will set a new benchmark for roofing industry events by ...
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