Expert Conversations
Attracting Gen Z to the Roofing Industry by Offering More
By Yvette Cruz. Appealing to younger generations is one of the biggest challenges in today’s workforce and WTI is here to offer an apprenticeship which enables more opportunities for members. In Season 5, Episode 17 of Roofing Road Trips with Heidi J. Ellsworth, we welcome Caden Aquino of Weatherproofing ...
Why to Get Involved With Associations Like WSRCA
By Cayden Wemple. We checked in with Wayne Sorenson of Western States to discuss the benefits of being a member of association. If you’re a contractor, getting involved with associations within the roofing industry is a great way to make connections and reap the benefits that they have to offer. ...
CFS Roofing is the March R-Club Roofer of the Month!
By Cayden Wemple. A family man whose roofing lineage goes back generations, David believes in keeping an honest relationship with customers. Each month, RoofersCoffeeShop honors one roofer from our R-Club membership, and this month’s recipient is David Crowther. David is the founder of CFS Roofing and believes in giving a ...
Metal Roofing Without Coastal Restrictions
By Anna Lockhart. Podcast guests discuss a recent roofing project that was located on the beach and how they chose the best metal roofing for the job. On a recent episode of the Roofing Roadtrips podcast, Heidi J. Ellsworth sat down with Corynn Sheridan and Kyle Nurminen to talk ...
ROOFTech Expo is Back
By Anna Lockhart. After four years without a show due to COVID restrictions, ROOFTech is taking place once again this April! On a recent episode of the Roofing Road Trips Podcast, Heidi J. Ellsworth sat down with Troy Ferreira, technical director for the Canadian Roofing Contractors Association (CRCA), to ...
Boost Your Sales Knowledge at the Metal Roofing Summit
By Anna Lockhart. Isaiah Industries launched their Metal Roofing Summit to help industry professionals increase their marketing and sales skills. In the latest episode of Roofing Road Trips, Heidi J. Ellsworth sat down with two team leaders at Isaiah Industries; President Todd Miller and VP of Sales Seth ...
The Magic of a Face-to-face Roofing Day
By Cayden Wemple. Find out what makes Roofing Day so special from two people who have experienced the magic of it in a new episode of Roofing Road Trips. COVID truly changed the trajectory of all things that happen in-person and Roofing Day was no exception to that. Although Roofing ...
Spray Foam is Economical AND Sustainable
By Yvette Cruz. Building owners are opting for solutions that save energy and extend their roof life, and spray foam is the solution. In Season Five, Episode Six of Roofing Road Trips, Heidi J. Ellsworth discusses with Will Lorenz, the newly appointed president of General Coatings and Everroof and ...
A.C.T. Metal Deck Supply - NERCA Interview TRANSCRIPTION
Editor's note: The following is the transcript of a live interview with Michael and Carm from A.C.T. Metal Deck Supply at NERCA 2023. You can read the interview below or watch the YouTube video. Karen: We're live and we're seeing my fancy face here. So you turn it around. There you go. Heidi ...
The Hippest Trends in Exterior Home Improvement
By Cayden Wemple. Check out what’s driving homeowners to keep up with the latest trends in a new episode of Roofing Road Trips. The age of the internet is an era where a wealth of information can be gained on anything at any time and home improvement is certainly no ...



