Expert Conversations
S2:E42 Julissa Chavez- Celebrating Spanish Heritage
By Colin Sheehan, RCS Reporter. Learn about Julissa’s progressive work and what SRS is doing to promote inclusivity for all Spanish speaking roofing professionals. In this episode of Roofing Road Trips, RoofersCoffeeShop® (RCS) partner, Heidi J. Ellsworth, visits with Julissa Chavez, the Program Manager Latino Marketing & Sales at ...
S2:E43 Jack Gottesman and Mark Zehnal - Roofing Systems That are Challenging the Weather
By Colin Sheehan, RCS Reporter. How IKO roofing systems are meeting FORTIFIED Home™ standards and ensuring homeowners a job worth paying for. On this episode of Roofing Road Trips, Heidi J. Ellsworth, chats with Jack Gottesman of IKO and Mark Zehnal of IBHS. This is an exciting episode as Jack and Mark ...
S1:E10 Peter Harding – How to Fail Fast
By Colin Sheehan, RCS Reporter. Heartfelt and humorous stories from a roofing professional who worked his way to the top. On this installment of Stories From the Roof, RoofersCoffeeShop® partner Heidi J. Ellsworth and Peter “Pete” Harding, founder of GoGreen Roofing out of California, discussed his introduction to roofing ...
Coatings are Red Hot Right Now – Here’s Why
By Karen L. Edwards, RCS Editor. The roof coating market is growing rapidly and closing in on 20 percent market share. Roof Coatings Manufacturers Assocation (RCMA) President Will Lorenz and Executive Director Dan Quinonez joined RCS partner Heidi Ellsworth for a recent Coffee Conversations to talk about how coatings are disrupting the ...
S2:E45 Trent Cotney - Planning for 2021
By Colin Sheehan, RCS Reporter. Listen to this podcast to stay up to date with current changes and prepare for those coming in 2021. In this episode of Roofing Road Trips, RoofersCoffeeShop® partner, Heidi J. Ellsworth chats with Trent Cotney of Cotney Construction Law about the importance of preparing your roofing company’s ...
S2:E44 Kyle Ziebarth – Walk More Roofs in 2021
By Colin Sheehan, RCS Reporter. Learn about Astec’s interesting family history and the online marketing event designed to set your business up for success in the new year. RoofersCoffeeShop® partner, Heidi J. Ellsworth, welcomed Kyle Ziebarth of Astec for another episode of Roofing Road Trips. The two discuss ...
S2:E40 Joe Pettit and Mike Mouw - The Power of the Edge
By Colin Sheehan, RCS Reporter. Longtime EDGE employees discuss the rapid advancement in software technology and why every contractor should use EDGE for better customer and sales relations. Karen Edwards, the editor at RoofersCoffeeShop® (RCS), recently spoke with Joe Pettit and Mike Mouw of Estimating EDGE software about the technological advancements in ...
S2:E1 Coffee Conversations - What to Expect at IRE 2021
By Lauren White, RCS Assistant Editor. Learn more about safety protocols, the date change and events to look forward to for IRE 2021. RoofersCoffeeShop® (RCS) kicked off our second season of Coffee Conversations with Ray Giovine, group director for the International Roofing Expo (IRE). Ray spoke with Heidi J. Ellsworth, RCS ...
S2:E39 Darci Kunard - The Importance of Product Launches
By Colin Sheehan, RCS Reporter. Learn from a marketing and sales expert on how to launch products successfully into the industry. On this installment of Roofing Road Trips, Heidi J. Ellsworth, RCS partner, discusses new product launches with Darci Kunard from Franklin International/Titebond. Darci is an experienced marketer with a demonstrated history ...
S2:E2 – Health Insurance for Roofing Contractors
By Karen L. Edwards, RCS Editor. This Coffee Conversation is one that you don’t want to miss because it shares important information that can change your business. NRCA Vice President Tom Shanahan and Ted Ryan from Vault Health Strategies joined Heidi for a conversation about a topic that is on many of ...



