Expert Conversations
Build a brand that stays top of mind and top of the Google search list
By Jenny Yu. Roofing professionals share strategies for adapting to changing homeowner behavior and digital marketing trends. With rising lead generation costs, constant Google algorithm updates and increasing competition for homeowner attention, roofing contractors are being forced to rethink how they build long-term growth. In a recent Coffee Conversations® ...
Debris removal gets smarter
By Jesse Sanchez. Learn how jobsite debris handling tools help roofing contractors improve efficiency and customer experience. For roofing contractors, cleanup is not a final step. It is a defining part of the job, shaping how homeowners perceive the work, how crews perform under pressure and whether a project leads ...
The shift toward roof restoration solutions
By Jenny Yu. Industry experts discuss how increased awareness and tight labor markets are driving a shift toward coating restoration systems. Roof coating restoration is gaining momentum as building owners and specifiers look for cost-effective, less disruptive ways to extend roof life. In a recent episode of CoatingsCast™, industry experts ...
A blueprint for higher lead conversion
By Jesse Sanchez. Industry experts discuss how to turn more leads into loyal customers. In an upcoming MetalTalk™, host Karen Edwards meets with Dean Curtis of Ingage to talk about the blueprint for higher lead conversion. Together, they will break down how contractors can guide homeowners through the customer pathway, ...
Introducing Tremco’s new VULKEM® line
By Emma Peterson. Tremco’s cold fluid‑applied solutions for new construction and restoration. In a new episode of Roofing Road Trips®, Karen Edwards sat down with Jay Anderson, a business development specialist of fluid-applied roofing for Tremco, to talk about their newest product – the VULKEM® Roofing System. The goal of ...
Building a business centered on helping people
By Emma Peterson. How Anthony Walsh found a career — and purpose — in roofing. One of the best parts about working at RoofersCoffeeShop® is getting to hear the stories from professionals across the industry about their journey into roofing. And that’s just what Anthony Walsh shared with us when ...
Roofing Day se trata de representar a la comunidad y a la industria
Por Jessica Bravo. Involucrándose, participando y alzando la voz marca la diferencia en la industria y más allá. En este episodio de La Voz de los Ruferos, Jessica Bravo conversa con Monica Vornbrock de The GLO Group y Lorna Rojas de Tremco, ambas miembros activas de National Women in Roofing ...
From HOA headaches to high-value leads
By Emma Peterson. How a strong relationship with an HOA can create a reliable workstream. From making sure that roof materials are approved by the organization to coordinating work schedules with HOA requirements, finding out that a client’s home is in a neighborhood with an active homeowners association (HOA) can ...
New integration streamlines workflows for commercial roofing contractors
By Jenny Yu. Dataforma and QXO team up to reduce manual processes and strengthen supplier communication. Commercial roofing contractors have long asked for tighter integration between business management software and supplier ordering systems. Now, a new integration between Dataforma and QXO aims to simplify that process by connecting estimating, purchasing ...
Four pillars, one complete strategy
By Dani Sheehan. From modified bitumen to single ply and restoration, learn how BITEC’s four-pillar approach helps you continue evolving with the market. In commercial roofing, contractors are balancing building performance, environmental conditions, restoration opportunities, warranty expectations and evolving customer demands, all while navigating a growing range of roofing technologies. ...
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