Expert Conversations
Cleaner jobsites can build stronger roofing businesses
By Jesse Sanchez. Jobsite protection can help roofing contractors improve cleanup, strengthen their neighborhood presence and create a more professional customer experience. A roofing project can showcase craftsmanship, but the experience homeowners have on the ground matters just as much. On this episode of Roofing Road Trips®, host Karen Edwards ...
The case for metal-over-metal retrofits
By The Coffee Shops®. Roof Hugger experts explain how structural attachment, drainage, longevity and future rooftop needs can shape retrofit decisions. When recovering an existing metal building roof, contractors and building owners must consider more than the initial installation price. In one episode of MetalCast™, Heidi J. Ellsworth spoke with ...
What the numbers reveal about roof restorations
By Emma Peterson. By analyzing more than 100 commercial roofing projects, APOC and Cotney Consulting Group uncovered compelling data showing how restoration can improve labor efficiency and increase profit potential. Earlier this year, APOC and Cotney Consulting Group released a Roof Restoration Index that showcased market research relating to the ...
Turning education into real-world roofing careers
By The Coffee Shops®. Students apply classroom training, meet industry professionals and discover career opportunities in roofing. For students exploring the trades, understanding what a career might actually looks like can be difficult without firsthand experience. In an episode of Roofing Road Trips® sponsored by National Roofing Contractors Association (NRCA), ...
Roofing themselves out of business
By Emma Peterson. Don Lighty and Randy Young share how quality has guided both of their careers. Recently, we sat down with Don Lighty of Lighty Roofing and Randy Young, one of Duro-Last's sales rep, for an episode of Stories from the Roof all about how a commitment to craftsmanship and quality ...
Build a stronger business before it’s time to sell
By Jesse Sanchez. H.S. Exit Advisors shares six strategies roofing contractors can use to strengthen their companies and prepare for a successful exit. For roofing contractors, preparing to sell a business should begin long before an owner is ready to walk away. On this episode of Roofing Road Trips®, Karen ...
Before the Snow Falls: Is Your Roof Ready?
By Jesse Sanchez. Snow retention systems can help control how snow and ice leave low-slope commercial roofs, reducing the risk of sudden shedding below. Snow retention may be more commonly associated with steep-slope roofing, but low-slope commercial roofs can also benefit from systems designed to control how snow and ice ...
BITEC’s coatings help contractors grow
By Emma Peterson. How adding Storm Breaker™ coatings can help contractors open new revenue streams and extend customer relationships. To help contractors expand their portfolios, BITEC developed a roof coating line, Storm Breaker™. This line is perfect for both restoration and maintenance projects, having been proven to extend roof life ...
The community that defines the Western Roofing Expo
By Emma Peterson. Will Lorenz shares how the Western Roofing Expo creates meaningful connections, valuable learning experiences and opportunities for professionals throughout the roofing industry. In a new CoatingsCast™, Will Lorenz stopped by to talk about the Western Roofing Expo (WRE) which is coming up on September 27th-29th, 2026 at ...
Visualizing insulated metal panels through digital tools
By The Coffee Shops®. Visualization technology is helping contractors, architects and owners better understand insulated metal panel systems. As construction workflows continue shifting from traditional drawings toward more connected digital environments, visualization tools are becoming increasingly important for project teams. In a recent episode of MetalCast™, host Heidi Ellsworth sat ...
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