Expert Conversations
Overcoming the learning curve of roofing
By Emma Peterson. Trent Lovewell shares how customer service, attention to detail and learning from mistakes have guided his roofing career. From understanding the basic terms like fascia and lap to being able to navigate jobsites and rooftops safely, there’s a lot for newcomers to the roofing industry to learn. This learning ...
Turning performance goals into practical results
By Jesse Sanchez. Product innovation, labor-saving solutions and advanced insulation can help contractors turn building performance priorities into practical roofing solutions. Once contractors identify the performance goals most important to a building owner, the next challenge is translating those objectives into a practical roofing solution. During this episode of Roofing Road Trips®, David ...
Metal roofing growth starts with the right training
By The Coffee Shops®. Contractors entering metal roofing can build a stronger foundation by understanding the precision, education and support system the trade requires. Metal roofing continues to present opportunities for contractors looking to expand their offerings, but taking advantage of that demand requires more than adding another roofing option ...
Training the whole team
By Emma Peterson. Tremco’s comprehensive training approach helps professionals from all corners of the roofing industry develop their expertise, understand the work of their peers and collaborate more effectively. When we talk about training in the context of the roofing industry, we often think about field crews learning how to use new ...
Fresh profiles expand the possibilities of stone-coated steel
By The Coffee Shops®. New roof profiles and color options are giving contractors more ways to pair the performance of metal with familiar residential designs. For contractors, expanding the metal conversation can start by giving homeowners something familiar. In a recent MetalCast™, Scott Campbell, vice president of sales for IKO Metals, joined ...
Setting students up for success
By Emma Peterson. As SkillsUSA celebrates its 62nd year, we take a look at all the work they have done for students around the country. In a new episode of Contractor Outlook™, Heidi J. Ellsworth got the chance to sit down with Chelle Travis, the executive director of SkillsUSA. SkillsUSA is the ...
Helping people see their future in roofing
By Emma Peterson. Ruth Scarrott shares how supportive workplaces and clear career pathways can help the roofing industry attract, develop and retain the next generation. Whether you call it a skill shortage, a labour gap or something else, the truth is the same – the roofing trade needs more workers. Our leaders ...
Reflecting on the 2026 Western Roofing Expo
By Emma Peterson. Industry leaders look back on a standout WRE and the education, networking and collaboration drawing roofing professionals to the show. We recently had the chance to host a special Coffee Conversations® episode live from the 2026 Western Roofing Expo (WRE)! This episode featured a panel of four roofing experts – ...
Snow retention strength starts at the seam
By The Coffee Shops®. Learn why an effective snow retention system begins with the roof panel, seam profile and a properly engineered attachment. Snow and ice can behave differently on smooth metal roofing surfaces, creating potential risks near entryways, walkways, equipment and landscaping. That looming threat makes snow retention an important consideration ...
Own your value
By Emma Peterson. An upcoming NWIR webinar helps professionals build the confidence to advocate for promotions, raises and career advancement. As the year comes to a close, 'tis the season of performance reviews. For many, these can be one of the most stressful meetings on the calendar each year. But what is ...
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