Expert Conversations
Streamlining operations with integrated software
By Jenny Yu. Dataforma and O’Hara’s Son Roofing show how partnership leads to practical, powerful tools. In this episode of CoatingsCast™, Karen Edwards spoke with Kim Baxter of O’Hara’s Son Roofing (OSR) and Brian Cook of Dataforma about how contractor feedback is shaping smarter software decisions across the roofing ...
The science behind vapor barriers
By Emma Peterson. From occupant comfort to structural health, learn why vapor barriers are so critical. When you look at a finished roof, you often see a clean coating, new shingles or a sleek metal panel. What you don’t see is the vapor barrier beneath that final layer of ...
PSU conference drives contractor collaboration
By Jesse Sanchez. The annual gathering from Dataforma connects contractors nationwide for the opportunity to influence product direction through hands-on collaboration and feedback. In this episode of Roofing Road Trips®, Dataforma brought contractors together during its PSU conference for the opportunity to shape product development through direct collaboration. The gathering ...
Roof coatings in action
By Emma Peterson. Learn about when and where a coating can be used to extend the lifespan of a roof. In a new Roofing Road Trips®, Megan Ellsworth sat down with Gabe Lane to talk about how coatings can aid in extending the lifespan of a roof. Gabe is a ...
Sales, AI and mobile innovation
By Jesse Sanchez. Dataforma’s PSU 2025 showcases new sales tools, AI features and mobile upgrades while guiding the 2026 roadmap. Dataforma is turning PSU 2025 into a launchpad for its next generation of tools, with a packed agenda that puts new sales, AI and mobile capabilities in front of contractors ...
Helping Latino businesses scale to greater heights
By Jenny Yu. NAHICA focuses on closing the business knowledge gap for Hispanic contractors. The National Hispanic Contactors Association (NAHICA) is working to close a long-standing gap in the construction industry by helping Latino contractors strengthen the business side of their operations. In this Roofing Road Trips® episode, RoofersCoffeeShop® ...
Data clarity brings order to roofing operations
By Jesse Sanchez. Tyelus highlights a more human approach to organizing information, improving efficiency and supporting long-term growth. Data collection methods can either slow a roofing business down or help it operate with greater focus and confidence. That contrast was framed in this Roofing Road Trips® conversation featuring Lynsey Hull, ...
Giving roofers back revenue control
By Jesse Sanchez. Contractors are rethinking outsourced supplementing, shifting toward in-house systems to improve margins, speed and control. For roofing contractors navigating softer markets and tighter margins, internal processes are getting a closer look. During this episode of Roofing Road Trips®, hosted by Megan Ellsworth, Keven Wall, vice president of ...
The art of metal roofing
By Jenny Yu. Through custom fabrication and close collaboration with architects, Viotell Metal Concepts is redefining the role of metal in modern building design. For Viotell Metal Concepts, metal isn’t just a building material. It’s an art form. The company’s approach bridges functionality and design, transforming roofing into architectural ...
Products designed for the unique needs of contractors
By Emma Peterson. Learn how Leister develops tools based on the needs of roofing professionals in the field. Recently, Karen Edwards hosted Dave Nordentoft for an episode of Roofing Road Trips®. Dave is the manager of the roofing product category at Leister and came to shed some light on ...
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