Expert Conversations
A roofing innovation built from 20 years of friendship
By Jesse Sanchez. Two best friends traded a life of stunts and cameras for shingles and startups, leading to the creation of one of roofing’s most talked-about products. When Eric McIntosh left behind a decade-long career in film and television, he didn’t expect to end up on rooftops, let ...
The power of smart product selection
By Jesse Sanchez. Why roofers and building owners alike are turning to PVC for long-term performance. In the ever-evolving world of commercial roofing, one thing is becoming clear: PVC isn’t just trending; it’s dominating the conversation. And few companies have been in the PVC game longer or know it better, ...
How one roofer’s frustration sparked an industry shift
By Jesse Sanchez. Anchor Products founder took matters into his own hands and transformed rooftop safety. In this episode of Roofing Road Trips®, Anchor Products founder Joel Stanley sat down with Heidi J. Ellsworth in Grapevine, Texas, to share the story behind his 15-year mission to solve a stubborn problem ...
The green roof movement
By Emma Peterson. From lowering urban heat to managing stormwater, learn about why people around the world are incorporating green roofing. On the whole, there has been a distinct rise in interest in green roofing around the world. Especially in countries abroad, like Germany, it is more common to ...
Put your money where the metal is
By Anna Lockhart. Streamline your business operations and get a slice of the metal construction sales with the help of Roofing Passport! With ever changing weather patterns and severity of storms across the globe, homeowners are looking to invest in roofing materials designed to outlast such challenges. Namely, metal roofing ...
A skylight revolution
By Jesse Sanchez. With high-tech materials, all-season installation and sustainability at its core, VELUX Modular Skylights are raising the roof, literally. As the demand for smarter, greener buildings intensifies, contractors are discovering that skylights aren’t just cosmetic upgrades, they’re strategic assets. In this episode of Roofing Road Trips®, host Heidi ...
Beauty you can see, quality you can feel, performance you can trust
By Jenny Yu. These shingles offer real-world durability and curb appeal to deliver value for contractors and homeowners. IKO Industries is bringing together curb appeal, durability and contractor support in ways that are reshaping how both homeowners and contractors approach roofing. With a focus on impact resistance, stunning color options ...
Ditch the flip books for interactive sales
By Jesse Sanchez. Roofing sales are going high-tech to help contractors ditch outdated strategies for personalized, immersive presentations that close deals faster. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sits down with Alan Davis, product manager at Ingage, to dissect a seismic shift in the roofing ...
The solar fan that sparked a roofing revolution
By Jesse Sanchez. How one overheated attic became the birthplace of a solution shaking up the roofing industry. A sweltering attic and a tech-savvy homeowner's frustration with his HVAC system were the unlikely catalysts behind Attic Breeze, a solar-powered ventilation company now redefining how Americans cool their homes. In this ...
Solar is the future
By Emma Peterson. Learn how being a multifaceted contractor can help you succeed on and off the roof. The roofing industry is a highly competitive market, and standing out from the crowd can be the key to success. One of the best ways a contractor can stand out is ...
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