Expert Conversations
De Expo Contratista a NAHICA
Por Jessica Bravo. Transformando la industria con el poder de las conexiones en la construcción. En este episodio de La Voz de los Ruferos, Jessica Bravo conversa con Sergio Terreros, presidente de National Hispanic Contractors Association (NAHICA), sobre el origen de la asociación, cómo surgió a partir de Expo ...
Es hora de hablar: Salud mental en la industria del techado
Por Jessica Bravo. Aprende como Level Up Consultants explora el poder de una conversación e iniciativas para la prevención del suicidio. En este episodio de La Voz de los Ruferos, Jessica Bravo conversa con Lorna Rojas de Level Up Consultants sobre el Mes Nacional de Prevención del Suicidio. Con ...
Creating cultures that keep teams together
By Jesse Sanchez. How leadership culture is helping roofing contractors retain talent in a tough labor market. The roofing industry has long struggled with labor shortages, but one leadership coach believes the answer isn’t just in recruitment, it’s in culture. On this episode of Roofing Road Trips®, Melissa Chapman, co-founder ...
CRE 2025: Canada’s biggest roofing show
By Emma Peterson. We went behind the scenes at CRE 2025 with Jason Campbell of CRCA to talk workforce, education and growing the Canadian roofing industry. This year, The Coffee Shops™ got the chance to go North and meet with our industry friends from Canada at the Canadian Roofing Expo ...
How hot is your attic?
By Jesse Sanchez. Attic ventilation isn’t just important, it’s urgent. When Austin McConnell, a technical support lead at solar-powered ventilation manufacturer Attic Breeze, joined the live recording of Roofing Road Trips® at the Attic Breeze headquarters, he didn’t waste time getting to the heart of a problem that costs homeowners ...
Choosing the right roofing solution
By Jesse Sanchez. Strategic roofing choices offer more than just waterproofing; they can unlock value, streamline operations and even help close deals. In this CoatingsTalk, hosted by Karen Edwards, roofing veterans Alan Tatum and Jon Feick of BITEC unpacked the deeper strategic decisions behind coating systems, restoration and replacements, revealing ...
Choosing the right safety systems for your business
By Jenny Yu. Three key considerations when investing in safety systems. Business owners must make many difficult decisions, between their day-to-day business operations and updating larger pieces of equipment for greater efficiency. In this MetalTalk episode, Karen Edwards spoke with MetalForming LLC’s Director of Business Development, Chad Rowe, ...
Across the pond
By Emma Peterson. Learn about the differences and similarities between roofing in the U.S. and the UK. In this episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Mardee Billingsley, the executive vice president of the Tremco Construction Products Group. Mardee has worked with Tremco for over 28 ...
Beyond the trade show: Scholarships, mentorships and more
By Jenny Yu. This year’s FRSA president shares how the association prioritizes educational opportunities to secure the future of the industry. There are many people looking to explore careers in the trades through vocational schools and trade schools, and it can seem intimidating to figure out how to afford training ...
Navigating the world of continuous insulation
By Emma Peterson. Learn how contractors are tackling insulation installations with thorough preparation and innovative products. Traditionally, when insulating roofs and walls, a method called cavity insulation was used, which is a technique where contractors fit pieces of insulation in between struts and beams. However, today’s contractors have a more ...



