Sales & Marketing
Building a marketing budget around signed jobs
By Jesse Sanchez. Roofing companies can make smarter marketing decisions by measuring cost per signed job instead of relying on a percentage of revenue alone. Roofing companies commonly budget 5% to 10% of revenue for marketing, with growth-focused companies often spending more. But as Reworked.ai explains, the percentage alone does not determine ...
Build a stronger 2027 marketing plan today
By Heidi J. Ellsworth. Award-winning content, strategic planning and authentic industry conversations are the foundation for a successful year ahead. As we move into the final months of 2026, marketing teams across the building envelope and construction industries are looking ahead to 2027. The most successful companies are not waiting until January ...
What generating more than 5,000 roofing leads taught one marketing company
By Rocket Marketing. After helping roofing contractors generate 5,003 leads, Rocket Marketing shares five findings that could help contractors make smarter marketing decisions. Every roofing contractor wants more leads. But where should they invest their marketing dollars to generate them? After generating 5,003 roofing leads across four Google marketing channels, Rocket Marketing ...
Winning more commercial service bids starts before the proposal
By Jesse Sanchez. Better qualification, timing and relationship-building can help commercial service contractors address bid losses before a proposal reaches the customer. A carefully prepared proposal cannot overcome every obstacle standing between a commercial service contractor and a new contract. Convex emphasizes that, in many cases, the factors shaping the ...
Building trust with female homeowners
By Jesse Sanchez. Contractors can strengthen relationships with female homeowners by creating a sales experience centered on communication, transparency and meaningful involvement. Female homeowners are an important part of the homeownership and renovation market, and roofing contractors have an opportunity to make sure their sales approach reflects that influence. Single ...
Smarter canvassing starts before the first knock
By Jesse Sanchez. Roofing contractors can improve canvassing efficiency by prioritizing qualified homes, warming prospects with direct mail and tracking results by address. Door-to-door canvassing remains a powerful roofing sales strategy, but Reworked.ai argues that its effectiveness depends less on the pitch at the door and more on selecting the ...
Every roofer faces storms sometimes
By Emma Peterson. NFRC's Weather the Storm campaign offers a practical framework for discussing wellbeing on and off the jobsite. The roofing trade can be a very high-pressure space to work. From managing physical risks like weather and working height to balancing mental tasks like deadlines and client interactions, it can all ...
Family, leadership and the future of your roofing business
By Jesse Sanchez. Planning for family members who work in your roofing company can help address buyer concerns and create a smoother path to a sale. For many roofing business owners, family members are more than relatives; they may also be part of the company’s daily operations, management or leadership. ...
Property intelligence reshapes commercial roofing sales
By Jesse Sanchez. Data-driven insights can help commercial roofing sales teams identify stronger prospects, recognize buying signals and reach decision-makers at the right time. Commercial roofing sales often come down to timing. Property intelligence gives sales teams a clearer view of which properties may fit their services, who manages or ...
From Paper to Profit: Digital Sales That Close
In this OutdoorTalk™, Karol Weyman is joined by Dean Curtis of Ingage to discuss how outdoor contractors can replace outdated paper proposals with a more professional, consistent and engaging sales process. Join them to explore how interactive presentations can help contractors communicate value, improve productivity, strengthen customer confidence and build ...
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