Sales & Marketing
Turning a firm "no" of today into a future "yes"
By Centerpoint Connect. A rejection isn't the end — it's an opportunity in disguise. "We’re happy with our current contractor." It’s the sales equivalent of a locked door, a polite yet firm dismissal that signals the end of the conversation — or does it? In reality, a customer’s contentment with their existing ...
Turning education into sales opportunities
By Marco Industries. Why smart businesses are using education as their most powerful sales tool. In a world where customers are more informed — and more skeptical — than ever, the old-school hard sell is quickly becoming a thing of the past. Today’s smart businesses aren’t just pitching products; they’re educating their ...
Boosting sales with smarter data
By Jesse Sanchez. A new era of sales insights for roofing professionals. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth explored the cutting-edge advancements of Ingage Analytics 2.0 with Cody Carnes, an account executive at Ingage. Their conversation unpacks the transformative potential of the updated analytics platform, designed to ...
The secret to winning over the real decision makers
By Marco Industries. Unlocking sales success starts with understanding who truly drives the conversation. When it comes to big-ticket home purchases like roofing, the decision-making dynamic isn’t always what it seems. While you might think your pitch should cater to whoever crunches the numbers, the real influence often lies in the hands ...
Unlocking sales and leadership excellence
By John Kenny, Cotney Consulting Group. Excelling in roofing sales takes more than skills — it’s about strategy and leadership. In the ever-competitive roofing industry, sales and sales management are the engines driving business success. While exceptional craftsmanship and reliable service are important, it’s your ability to sell solutions and lead a ...
Leveraging social proof in sales
By Project Map It. Learn how using reviews, social media and web portfolios can make your customers more confident in choosing you for their next project. In the digital world, the internet is the go-to place for what is called “social proof.” This is the official terminology for the phenomena where people ...
Google is more than a search engine
By IKO Industries. How to use local service ads on Google to make your digital marketing more effective. Classifieds and word-of-mouth have long been the standard for getting your name in front of homeowners in the roofing industry. While these methodologies are still the same today, the digital age has shifted classifieds ...
Return on your equipment investment with Equipter
By Emma Peterson. From efficiency to recruiting, using the right equipment and tools can make a huge difference for your roofing company. Technology is continually improving and there is always some new tool on the market. But how do you know if it’s really worth it to get it for your company ...
Keeping families safe and dry in every season
By Emma Peterson. Learn how roofing contractors can and do spread holiday cheer year-round in their communities through cause marketing. In this new episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with her longtime friend and industry leader Charles Antis. Charles is the founder of Antis Roofing ...
Use 2024 roofing trends to succeed in 2025!
By Dani Sheehan. By implementing the lessons learned from 2024, you can refine your offerings, train your team and plan for a successful new year. As the roofing industry slows down with the winter season, it’s the perfect time for contractors to reflect on key trends of 2024 and ...
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