Sales & Marketing
Your go-to source for metal building solutions
By Jesse Sanchez. This newly launched website offers an easy-to-navigate platform for finding top-quality metal roofing, siding and customizable building systems for any project. Metal Central has unveiled its newly designed website, providing customers with an enhanced, user-friendly experience for all their metal building needs. Offering everything from metal roofing ...
Top 5 advantages of SPF roofs
By General Coatings. Is spray polyurethane foam roofing right for your customers? Here are five reasons to choose SPF roofing. We here at General Coatings Manufacturing Corp. know that spray polyurethane foam (SPF) is a great roofing system. It’s easy for professionals to install, affordable and has superior longevity. But ...
Leaping into FinTech
By Emma Peterson. These new tech innovations coming out of Leap can boost your efficiency and simplify your sales process! In a new episode of Roofing Road Trips®, Craig Jones from Leap sat down with Karen Edwards to talk about innovation in roofing financial methods and technology. Craig joined Leap’s ...
7 keys to selling metal roofs and siding
By Metal Central. Create a seamless customer journey to metal roofing sales. A sales strategy is crucial to effectively marketing products like metal roofs and siding. Metal roofs are durable and energy efficient, which makes them a desirable choice for customers. When approaching residential homeowners and commercial property managers you ...
Roofing marketing 101
By Project Map It. Generate leads and close sales with these proven marketing strategies! When you think of the roofing industry, you might not always think about the marketing and sales side of the business. But this is equally as important as the crews climbing on the roofs and installing. ...
Boosting conversions and building brands
By Emma Peterson. Owens Corning and Roofle are partnering to help contractors find success with online sales. In this episode of Roofing Road Trips®, Karen Edwards sat down with Owens Corning’s Jon Gardner and Roofle’s Chris Morris and Travis Harvego to talk about their recent partnership! This collaboration gives Owens ...
The rise of composite roofing solutions
By Jessica Bravo. Composite tiles are proving to be a game-changer for contractors, helping them gain traction in the competitive roofing market. In an episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Mike Vaughn from DaVinci Roofscapes and Landon Coggins from Apex Homes to talk about the ...
The importance of service departments in today’s roofing industry
By Jessica Bravo. We sat down with an industry expert to learn how to grow your company by growing your service department. In a recent conversation, Will Riley, from Centerpoint Connect, discussed the growing significance of service departments within the roofing industry. With experience in software solutions for roofing ...
Quality over quantity
By Emma Peterson. Learn how to transform your hiring process by working with specialized recruiters like Hi-Peak. In a new episode of Roofing Road Trips®, Kristin and Tony Case, the owners of Hi-Peak Staffing Solutions, stopped by to talk to Megan Ellsworth about working with a specialized recruiter to help ...
Navigating the customer journey
By Jesse Sanchez. Understanding how to connect with customers is crucial in today’s fast-paced world. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with Alan Davis, product manager at Ingage, to discuss the complexities of the customer journey in the home improvement space. ...
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