Sales & Marketing
The Importance of Drone Photography and Use of Before and After Photos to Help Build Trust of Homeowner
By Stephen Spence. Using drone technology to take before and after photos of a project can be beneficial in garnering trust with customers and in building a professional portfolio of past work examples. Before and after photos are a powerful tool that roofing companies can use to showcase their work and ...
How to Market Your Company More Efficiently
By Heidi J. Ellsworth. Learn from industry professionals about ways to effectively utilize old and new marketing tactics. Recently I was honored to be part of a panel on marketing at the Roofing Contractors Association of Washington (RCAW) tradeshow. It was a powerhouse of marketing professionals in roofing. ...
Empowering Customers Through an Educational Sales Approach
By Cayden Wemple. Learn how IKO prioritizes their customers and provides them with the best roofing materials possible. No matter what industry you are in, it's important to build up your reputation with your customers. After all, customers are your backbone and play a pivotal role in leading to your ...
The Metal-Era Regional Technical Sales Experts are Here to Save Your Team Time and Money!
By Anna Lockhart. Take advantage of the free job ordering and field measurement services offered by the team of experts at Metal-Era. Metal-Era is the largest edge metal systems manufacturer in North America and is a trusted source for commercial roofing materials and informational resources. They are dedicated ...
Utilizing Social Proof in Sales
By Project Map It. Understanding and learning how to provide quality social proof can help you close deals with prospects. When pursuing a sales lead, sometimes prospects will ask to see social proof by ask questions like, “Do you have any photos of your work I can look ...
Generating Leads is the Key to Growth For Home Improvement Businesses
By Corey Mann, Leap. Learning how to identify and generate quality leads is a major key to expanding your business. One of the most important factors of building or growing a business is learning how to generate leads. This is especially important for those in the business of home ...
Increase Your Revenue by Better Qualifying Your Customers
By Spencer Powell, CEO at Builder Funnel. The right content marketing can help match you to your ideal customers. Being a hot commodity, residential construction is facing high levels of supply and demand. On the surface level, other markets may only see the high-ranking numbers. But underneath there are many ...
3 Ways to Boost Your Siding Sales
By JobNimbus. The siding sector of the industry is on the rise, here is how to keep up in this competitive market as you diversify. If you are a small siding contractor business or new to siding, you might not be able to tell, but siding is a highly ...
MetalVue Collaborates With Predictive AI to Advance Marketing Strategy
By Yvette Cruz. Mark MacDonald discusses partnerships with EagleView and other marketing companies to make business easier and accessible. In Season One, Episode One of MetalCoffeeShop’s MetalCast, Heidi J. Ellsworth welcomes Mark MacDonald from Sherwin-Williams to talk about the prosperity of MetalVue and the individual advancements that help contractors find ...
The Importance of Building Sales Skills
By Anna Lockhart. Take your sales to the next level by thinking outside the box. In a recent episode of the Roofing Roadtrips Podcast, Heidi J. Ellsworth sat down with Jon Gardner from Owens Corning and Adam Bensman from the Roof Strategist to discuss sales strategies contractors can use ...
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