Sales & Marketing
10 Tactics For Your Company to Implement
By Dave Yoho for IRE. Face your company’s 2021 challenges head on with these recommendations. Halfway through 2021 and we are still feeling the challenges of 2020. As a business owner you want to see your business grow, even if it takes more effort to bounce back this year as ...
7 Easy Ways to Get Your GMB Battle-Ready
By Chuck Magee, Raise the Rank. Beat out the competition with these tips on optimizing your Google My Business (GMB) listing. Using Google My Business is a crucial part of directing relevant leads and prospects to your profile and website. Thus, you want to optimize your GMB profile from big ...
5 Tips for Your Roofing Sales Team to Set a Solid Foundation
By Equipter. Close the deal easily by making sure your salespeople are doing these five things. It takes more than a good attitude and a smile to shine in roofing sales. If you want your company to thrive, you need to exceed homeowners’ expectations before you seal the deal. ...
Grow with Groth Weekly Webinars Continue to Offer Great Insights
By Cass Jacoby, RCS Reporter. Expert Ryan Groth shows you how to transform your contracting or trades business into a high-performing sales organization in these videos. Sales Transformation Group's Ryan Groth has a weekly webinar full of nuggets of wisdom and helpful perspectives that will help you grow your ...
3 Ways to Build a Digital Brand as a Roofing Contractor
By PABCO®. Here are simple and inexpensive ways to make your business more visible online and win additional business. Having a solid digital media presence for your business doesn’t have to be a capital investment in lead services or paid ads. You can create a reliable digital brand on your ...
How Eagle Concrete Drastically Increased Their Sales in Only 18 Months
By Cass Jacoby, RCS Reporter. Learn how these subcontractors’ sales and bids jumped to $20 million in the short period of time they worked with Sales Transformation Group. Craig Martin and his fellow associate Brett used to rely on their "bid it and forget it" model to make sales, basically ...
Marketing Research – Do Yours at the International Roofing Expo
By Heidi J. Ellsworth, HJE Consulting Ideas, strategies and what to look out for as you walk down the IRE show floor. For many of you, you may be reading this on an airplane to Las Vegas, Nevada for the 2021 International Roofing Expo® (IRE). Several times, I have had ...
The 9 Steps of the Hail-Damage Sales Process
By HOVER. Learn the ins and outs of restoration jobs with Adam Bensman and HOVER. Storm season is among us and if you’re an exterior contractor, you know how big of an asset it is to know the ins and outs of restoration so you can confidently service damaged ...
How Design Pro Helps DaBella Win Bigger Deals
By Martina Rogers, HOVER. Design Pro offers professional designer level visuals to make selling and delivering dream home renovations effortless. DaBella is a leader in home improvement services, crediting their success in selling and winning big deals to how they employ HOVER Design Pro to build ...
Psychological Sales: The Anchoring Effect
By Colin Sheehan, RCS Reporter. What is the anchoring effect? And how can you use it to increase sales in your business? Cognitive psychologists Daniel Kahneman and Amos Tversky first discovered what they called the anchoring effect, or anchoring heuristic, back in the 1960s. It is among a collection ...
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