Sales & Marketing
Know your break-even before you price the next job
By Jesse Sanchez. Understanding break-even calculations can help protect margins and simplify pricing decisions. Many roofing companies judge the success of a year by how much revenue they generate. Yet revenue alone does not determine whether a company is financially healthy. According to industry consultant John Kenney from Cotney Consulting ...
The value of investing in long-term customer relationships
By Jenny Yu. Relationship marketing helps contractors unlock more value from every customer by driving referrals, 5-star reviews and repeat jobs in a competitive market. For many home improvement contractors, marketing efforts stop once the job is complete. Felipe Ros, president and co-owner of gFour Marketing, believes ...
Seeing beyond sales
By Emma Peterson. An eye‑opening RLW explores how accurate, big‑picture financial data helps contractors uncover errors, correct course and grow with confidence. Roofing is a busy and competitive market. It is easy to fall into the trap of managing your business on a day-to-day basis. And while this method keeps ...
How data is redefining commercial roofing prospecting
By Convex. How smarter data, sharper insight and better timing are reshaping commercial roofing sales from the ground up. In commercial roofing, prospecting has always demanded more than persistence; it requires precision. Sales teams are expected to identify the right buildings, reach the right decision-makers and deliver value before competitors ...
The real ROI for a customer relationship marketing system
By Jenny Yu. Unleash the power of connecting with your current customers through a system that works for you. gFour Marketing believes that smart contractors recognize the long-term value of their customers. That’s why they’ve created a proven customer relationship marketing system built specifically for home improvement contractors. ...
Mastering roofing sales through buyer psychology
By Jesse Sanchez. Understanding emotional drivers helps roofing professionals build trust, communicate value and close projects confidently. In a competitive and deeply personal trade, roofing contractors succeed by understanding why customers buy, not just what they buy. Insights shared by John Kenney of Cotney Consulting Group frame selling as a ...
A five-stage approach to training inside sales reps
By Jenny Yu. Structured, ongoing training helps roofing companies build confidence and close more deals. Roofing Business Partner (RBP)’s recent article “How to Train Inside Sales Reps That Actually Close: The 5-Stage System for Roofing Companies” offers a detailed blueprint to help roofing companies transform new hires into confident ...
Bringing production workflows into the field
By Jesse Sanchez. This tool integrates daily reporting, cost tracking and documentation into native apps to strengthen coordination between field and office teams. Centerpoint Connect has expanded its platform with the introduction of the Production Module, designed to bring service, sales and production workflows into a single connected system. The ...
Tech that supports your team
By Emma Peterson. Insights into using digital tools to boost your sales team’s operations. Technology is revolutionizing every part of our world, including roofing. As John Kenney of Cotney Consulting Group puts it, “Keeping up on roofing technology] is no longer optional. It's a strategic advantage that drives better ...
Ingage Summit targets adoption gaps heading into 2026
By Jesse Sanchez. Virtual event focuses on helping roofing leaders turn plans into behaviors teams actually use. Ingage will host its Winter Summit on Jan. 29, 2026, offering roofing and home improvement leaders practical guidance for turning strategic plans into day-to-day actions their teams can adopt for efficient operations. The ...
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