Sales & Marketing
IKO is just one phone call away from their ROOFPROs
By IKO Industries. Learn how the IKO team helped ROOFPRO NW Roofing & Siding Pros boost their marketing. Roof marketing and sales can be a complicated and confusing game. Targeting the right people, when they are ready to buy, with the right message is like threading a needle. Luckily, contractors can get ...
Human touch, modern edge: The evolution of door-to-door sales
By Jesse Sanchez. Door-to-door sales are making a comeback — blending human connection with digital tools to cut through the noise and close the gap between pitch and purchase. In an age dominated by digital ads, pop-ups and algorithm-driven feeds, one of the oldest sales techniques is quietly proving it still has ...
Strategies for sales enablement that actually work
By Jesse Sanchez. An aligned sales enablement strategy can turn underperforming teams into revenue drivers — but only if you do it right. A sales enablement strategy isn’t just a business buzzword — it’s become a must-have for companies trying to stay competitive in crowded markets. Ingage's idea is simple: Equip sales ...
Smart, sustainable marketing strategies that work
By gFour Marketing. Build a lead generation machine for your roofing business when you have the right marketing. Growing a roofing company requires the skills and craftsmanship of properly installing a roof, but it also requires building a solid foundation of loyal customers, glowing referrals and steady lead flows. As a small ...
The metrics that matter
By Jesse Sanchez. To sharpen performance and drive strategy, sales leaders should start reading the right numbers. Every business wants to succeed, and sales analytics are key in providing insights, clarity and metrics for defining improvement areas. According to Ingage, tracking the right sales metrics has become a defining factor in whether ...
Revolutionizing roofing sales
By Jesse Sanchez. Transform roofing sales with interactive presentations, real-time analytics and automation to help contractors close more deals and build lasting customer trust. At the 2025 International Roofing Expo (IRE), technology took center stage, with companies looking to transform how business is done with the latest innovations. Among the industry leaders ...
Bringing clarity to roofing sales with 3D animation
By Jesse Sanchez. Transforming homeowner engagement through visual storytelling. Roofing sales have long been a challenge in an industry where technical jargon can leave homeowners feeling overwhelmed. Sales Assist, a cutting-edge application designed for roofing contractors, is changing that dynamic by incorporating 3D animation to make complex processes easily understandable for the ...
Knowing when to walk away
By Centerpoint Connect. A smart seller knows when to let go and move on. Every salesperson knows the sting of rejection, but not all rejections are created equal. Some objections are mere hurdles to overcome, while others are firm, immovable walls. The key to long-term success isn’t in relentless persuasion — it’s ...
Turning a maybe into a yes
By Centerpoint Connect. The key to unlocking hesitant buyers — and closing more deals. Few phrases in sales are as frustrating as, “We need to think about it.” It’s the ultimate stall, a polite rejection in disguise. But is it really the end of the road or just an opportunity in disguise? ...
The digital key to winning more roofing jobs
By Project Map It. Trust isn’t just earned on the job — it starts online, long before you ever meet a potential customer. A homeowner with a leaking roof isn’t just searching for a contractor; they’re looking for someone they can trust — fast. In today’s digital-first world, that trust is built ...
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