Sales & Marketing
The Catalyst for Pushing Our Industry Forward
By Chris Falasco, COO/President, Endeavor Exteriors. Focus on the opportunities instead of the hardships. In October of 2008, the start of the financial crisis was well underway. It was a crisis brought on by a period of over exuberance in the financial industry and one that caused massive ripple effects in our ...
5 Bits of Advice for Your Local Roofing SEO Strategy
By Equipter. Mastering local SEO is a challenge, but it’s not as complicated as it seems. You already outrank your competitors in terms of customer satisfaction. If you’re looking to outrank them in online search, polish your roofing marketing with a solid local roofing SEO strategy. Businesses use local search engine optimization (SEO) ...
10 Tips that Roofing Contractors Should Share with Homeowners
By Tilcor Roofing Systems. Roofing contractors need to continue to educate homeowners on keeping their homes safe during coronavirus. During this time of sheltering in, homeowners have a good chance to do some inspections of their homes or investment properties. By neglecting roof inspections, it can cause significant problems for the ...
Bidding the Full Picture
By Mike Gwizdala, EXCEPTIONAL Metals General Manager. How many times have you heard, “Their price was substantially lower than yours,” after a bid opening? How does that make you feel? Do you begin to build your defense mechanisms or do you simply accept that your product is overpriced, without making a case ...
25 Topics for Your Roofing Blog
By Equipter. Your roofing blog should be packed with posts that add value for your prospects and current customers. Whether you’re looking to start a roofing blog for your marketing strategy or searching for new ideas for your existing blog, get a boost with this handy list of 25 roofing blog ideas. You’re ...
Avoid These Mistakes in Your Marketing Strategy
By Lauren White, RCS Reporter. What NOT to do if you want your company’s marketing to dominate. In today’s media-driven world, effective marketing is crucial. Marketing helps spread the word about your business, services, and what you stand for. Now more than ever, it’s important for a company’s marketing to ...
4 Tips to Enhance Your Roofing Website
By Equipter. A roofing website is one of the most valuable tools for drawing in new business and building your company’s bottom line. Most people–92%–don’t make a purchase on a website during their first visit. Your site exists to provide info on your company and increase your credibility among your target ...
Don’t Wait for the Phone to Ring, Generate Service Work with Annual Agreements
Let your roofing company enjoy regular, recurring revenue through service contracts. By putting service agreements in place with your customers, your roofing company will enjoy regular maintenance, inspections and emergency response work that keeps your crews busy and brings in predictable revenue. There’s a good reason why all kinds of service businesses ...
MRCA Member Survey - We Need Your Feedback Concerning MRCA Conference & Expo!
Editor's Note: The following announcement was sent from MRCA MRCA Conference & Expo Exhibitors and Sponsors, As you know the 2020 MRCA Conference & Expo is currently scheduled for November 10-12 in Milwaukee, WI. Since you and your firms are the key component and main supporters of our trade show, the MRCA ...
How to Get Your Roofing Company in the News
By Karen L. Edwards, RCS Editor. Owens Corning contractor featured on news following destructive storms. Indianapolis was hit by severe storms in April that left homeowners unsure of what to do during the pandemic. We have written before on RoofersCoffeeShop that Mother Nature doesn’t know that there is a pandemic causing most ...
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