Sales & Marketing
Cutting Through the Clutter: TV Advertising Best Practices
By Melissa Lee, Duro-Last. While traditional advertising practices are trending out in favor of digital engagement opportunities, a variety of business owners still find value in television spots in their local markets. If you’re interested in developing a television campaign with your local stations, be sure to follow the guidelines below for ...
Marketing for Roofing Contractors: 6 Mistakes to Avoid
By Maruicio Cardenal. The ability to install a quality roof is an important part of building a profitable roofing business, but it’s only one part. Marketing for roofing contractors is nearly as important as the work itself. Without marketing to promote and feature your work, all that skill and effort will be ...
Case Study: See How The Blue Roof Company Secured Over $750,000 In The Pipeline In Less Than 30 Days
By Roofing Marketing Pros. If you are frustrated with your digital marketing efforts and Google ad words, read this case study to see how Roofing Marketing Pros helped The Blue Roof Company succeed. The Blue Roof Company is a roofing company based in Northern Kentucky that does both residential and ...
The Importance of Online Reviews for Home Services Contractors in Today’s Digital Age
By Surefire Local. If you’re in charge of managing your home improvement business’s online presence, regardless of how big or small, its success mostly relies on brand image, credibility and reputation. In this day and age, everyone uses the Internet to get in touch with local businesses in their area and make ...
Sales Accelerator Bootcamp Coming to Denver, Colorado May 10-11, 2019.
By Sales Transformation Group. Contractors who want to invest in the transformation of their sales team should plan to attend. Ryan Groth of Sales Transformation Group is coming to Denver, Colorado to present a day and a half sales training program. Attend and you’ll have the chance to network with other Sales ...
How Roofers Can Respond to Online Reviews
By Benjamin Beck, JobNimbus. Before the internet revolutionized buying, selling, and communicating, word-of-mouth recommendations were American small businesses’ bread-and-butter. And while this method of getting roofing customer recommendations still works today, the internet has also made it so these reviews go a lot further. Essentially, online reviews are the modern word-of-mouth, and ...
Complete Guide to Becoming a Nextdoor Favorite
By Surefire Local. Nextdoor is expanding their offerings to small businesses. Have you heard of Nextdoor? It is a private social network for neighborhoods. Businesses are welcome to be part of the neighborhood conversation, a great opportunity to build their local reputation. Being on Nextdoor allows businesses the chance to reach verified ...
Track Jobs to Make More Money
By Sara Smith, Job Nimbus. Would you run your company without the necessary data to ensure its success? In today’s world, it would be impossible to run a company successfully without knowing job costs, labor hours and time restraints. By not accounting for job costs, contractors would not know how well a ...
What The Future Will Look Like For Roofing Companies Online
By Mauricio Cardenal. Dallas is the future for roofing marketing online. Over the last few years, the costs to advertise on Google & Facebook have substantially increased. It used to cost .25 to reach 1000 people on Facebook. Now, that number is 50 times the price. Facebook is running out of space ...
You Can't Scale Your Construction Company Without A Defined Sales Process
By Ryan Groth, Sales Transformation Group. Standardize your sales process to be more successful and effective. In this post, I am going to talk about this next important step in growing your construction company – having a defined sales process. I sit down with Gregg Wallick of Best Roofing in Fort ...
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