Cotney Consulting Group
The impact of cause marketing on brand reputation in the roofing industry
CCS Influencer John Kenney says cause marketing is a powerful tool for roofing contractors to enhance their brand reputation, build stronger community ties and foster customer loyalty. Throughout my years in the industry, I’ve seen how businesses in our field can benefit from aligning themselves with meaningful causes. Cause marketing, ...
How to communicate company goals effectively for 2025
MCS Influencer John Kenney says effective communication is at the heart of aligning your team with your company goals for 2025. As a long-time veteran in the roofing industry, I understand that aligning a team with company goals requires clear, consistent and meaningful communication. For 2025, achieving alignment within your company ...
How to communicate company goals effectively for 2025
RCS Influencer John Kenney says the first step in communicating company goals is creating a clear and inspiring vision. As a long-time veteran in the roofing industry, I understand that aligning a team with company goals requires clear, consistent and meaningful communication. For 2025, achieving alignment within your company means ensuring ...
How to communicate company goals effectively for 2025
CCS Influencer John Kenney says achieving alignment within your company means ensuring employees understand the vision, values and objectives that drive the business forward. As a long-time veteran in the roofing industry, I understand that aligning a team with company goals requires clear, consistent and meaningful communication. For 2025, achieving alignment ...
How roofing contractors can foster a safer work environment
By Cotney Consulting Group. A successful safety program requires more than employee buy-in; it needs strong leadership. The construction industry poses unique health and safety challenges for workers, particularly roofing. According to OSHA, about one in five workplace deaths were construction-related. However, effective health and safety processes can minimize these risks and ...
The impact of cause marketing on brand reputation in the roofing industry
MCS Influencer John Kenney says that customers are increasingly looking to support businesses that demonstrate social responsibility in a competitive market. Throughout my years in the industry, I’ve seen how businesses in our field can benefit from aligning themselves with meaningful causes. Cause marketing, which involves partnering with or supporting a ...
The impact of cause marketing on brand reputation in the roofing industry
RCS Influencer John Kenney says that by aligning your company with meaningful causes, you demonstrate your commitment to making a positive difference. Throughout my years in the industry, I’ve seen how businesses in our field can benefit from aligning themselves with meaningful causes. Cause marketing, which involves partnering with ...
Reducing liability with smart safety practices
By Cotney Consulting Group. As the close of 2024 roofing season approaches, now is the time to review and reinforce your safety protocols to ensure a secure work environment for your crew. Roofing is one of the most hazardous professions, with workers regularly facing risks like falls, burns from hot tar, electrocution ...
Issues Facing Contractors and Understanding Contracts - PODCAST TRANSCRIPT
Editor's note: The following is the transcript of a live interview with John Kenney of Cotney Consulting Group. You can read the interview below or watch the recording. Intro: Okay, thank you, everyone for joining. I'm John Kenney with Cotney Consulting Group. Today we're going to not only talk about understanding ...
Foundation of growth: Embracing two-way mentorship in the roofing industry
By Cotney Consulting Group. By emphasizing a two-way mentorship model, we can foster an environment that promotes learning and growth to propel the industry forward. Mentorship within the roofing industry stands as a cornerstone for individual career growth and nurturing the foundational skills required to drive the sector forward. Emphasizing a two-way ...
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