Heidi J. Ellsworth, President
Building for the future: Redefining resilient roofing
By Heidi J. Ellsworth. Jennifer Stephan to present at NFMT Remix on roofing system durability and longevity. The roofing industry continues to evolve as designers, contractors and manufacturers focus on resilience, sustainability and performance. At the upcoming FacilitiesNet NFMT Remix, attendees will have the opportunity to deepen their understanding of what it ...
A new community for outdoor living professionals
By Dani Sheehan. Discover authentic conversations, valuable education and a thriving community that connects professionals shaping the outdoor spaces we enjoy every day. The outdoor living industry is growing, evolving and connecting like never before – and now there’s a podcast dedicated to exploring it all. From the Ground Up ...
Top September articles: Taking care of the industry's future
By Emma Peterson. From mental health care to workforce development and economic outlooks, this month we’ve been talking a lot about the future of roofing. Our Coffee Shops crew has been busy this month, publishing more than 200 articles across RoofersCoffeeShop, MetalCoffeeShop and CoatingsCoffeeShop! It can be hard to keep ...
Navigating an unpredictable market
By Emma Peterson. Learn how roofers can overcome uncertainty by selling proactive, performance roofing solutions. If 2025 has proven anything, it has proven to be unpredictable. From tariffs to immigration and beyond, the one word everyone is using to describe the industry and market is unpredictable. But even through ...
Learn how FCS simplifies budgeting in upcoming webinar
By Heidi J. Ellsworth. Register for this free webinar and learn how to translate scattered inspection notes into clear financial plans that align with client goals and timelines. FCS Roofing Software and Jobba Trade Technologies invite roofing professionals to the next session in the FCS Lifecycle Webinar Series focused on budgeting. This ...
Karen Edwards to represent RoofersCoffeeShop® at ServiceTitan’s Pantheon
By Heidi J. Ellsworth. The event brings together thought leaders, ServiceTitan team members and thousands of contractors for two days of learning, networking and inspiration. RoofersCoffeeShop is proud to announce that Karen Edwards, COO of The Coffee Shops™, will be attending ServiceTitan’s Pantheon 2025 taking place at the Anaheim Convention ...
Join the Roofing Alliance: Elevate the industry together
By Heidi J. Ellsworth. Give back and get involved. When I look at what the Roofing Alliance has accomplished, I am constantly amazed by the positive impact it has on our industry. From celebrating the best of the best through the MVP Awards to showcasing student talent at the annual Student Competition, ...
Cal Poly students showcase talent at the 2025 Roofing Alliance Student Competition
By Heidi J. Ellsworth. Competition inspires students to explore careers in the roofing industry. The California Polytechnic State University (Cal Poly) team brought excitement, innovation and strong teamwork to the 2025 Roofing Alliance Construction Management Student Competition, proudly representing the West Coast at one of the roofing industry’s most prestigious ...
Texas A&M University students win big at the 2025 Roofing Alliance Student Competition
By Heidi J. Ellsworth. The prestigious construction management team wins first place prize. The Texas A&M University team brought energy, teamwork and determination to the 2025 Roofing Alliance Construction Management Student Competition, winning first place. Making a strong impression at one of the roofing industry’s most important events, Texas ...
Alex Garcia: A true leader in the field
By Heidi J. Ellsworth. This 2025 MVP winner has earned a reputation as a dependable professional and an exceptional leader who inspires those around him. The Roofing Alliance’s Most Valuable Player (MVP) Awards are among the most prestigious honors in the roofing industry. The program honors dedicated and reliable employees who are ...
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