Can AI Find Your Business?

In this Read Listen Watch® episode, host Karol Weyman sits down with Stephen Spence of Project Map It to unpack how quickly homeowners are shifting to ChatGPT, Gemini, Google’s AI Mode and AI Overviews to find and choose contractors. Stephen breaks down the difference between traditional SEO and generative engine optimization (GEO), why so few local businesses are showing up in AI answers and the trust signals AI tools look for, including consistent business information, verified reviews, real project photos and video and public profile pages. Contractors will leave with practical steps to turn completed jobs into proof that helps them get found, build credibility and win more work. 

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