By Jesse Sanchez. 

Home service professionals can come together to explore the forces reshaping their businesses, from artificial intelligence and marketing disruption to private equity and growth. 

Home Service Freedom is bringing the home service industry together at Freedom 2026 for conversations about the challenges and opportunities shaping the next stage of business growth. Artificial intelligence (AI), private equity, changing approaches to marketing and the realities of scaling a company are among the issues in focus. 

The event is designed for professionals across home services. Attendees of the previous Home Service Freedom event represented roofing, irrigation, plumbing, septic, restoration, heating, ventilation and air conditioning (HVAC) and other service businesses, bringing different perspectives to conversations about building stronger companies. 

For Rudy Cervantes of Cisneros Brothers Home Services, technology stood out as an important consideration for businesses looking ahead. Reflecting on the software showcased at the event, Rudy emphasized, “AI is very powerful, so if you’re not moving in the AI direction, you’re probably going to get left behind.” 

Growth was another recurring theme, particularly for attendees looking for practical ways to move their companies forward. Mike Bremer, an owner of Lone Star Irrigation, explained, “We have a few things that we suspect are keeping us from growing to the next level.” He left the event with new considerations for improving operations, including optimizing the front office, increasing conversion and contact rates and decreasing cancellations. 

The opportunity to look beyond one’s own company and trade also resonated with Teddy Key of Summit Roofing and Restoration Inc. Describing the value he found in connecting with other professionals, Teddy shared, “I truly believe networking is key to life and being able to see things on a bigger scale outside of Summit Roofing and outside of the roofing industry is important.” 

Those perspectives represent the broader conversations surrounding Freedom 2026 as home service professionals consider how technology, marketing, ownership trends and operational improvements affect growth. By bringing professionals from different trades into the same conversation, the event creates opportunities to examine business challenges beyond the boundaries of a single company or industry segment. 

Learn more about how Freedom 2026 is bringing home service professionals together to navigate industry change and pursue business growth!

Home Service Freedom brings contractors together for business education, training and networking through its Freedom 2026 event. 

The Coffee Shops®, the award-winning online communities where the industries meet for technologies, safety, information and education for the construction trades of roofing, metal, coatings and outdoor living are pleased to welcome Home Service Freedom into their community. 

Freedom 2026, scheduled for October 26-28, 2026, at Mandalay Bay in Las Vegas, is designed for home service contractors looking to strengthen and grow their businesses. Building on the sold-out success of Freedom 2025 (an event that drew contractors from across the country and filled beyond capacity), Freedom 2026 is even bigger, bringing expanded programming and networking opportunities. The event features a well-rounded roster of keynote speakers including Donald Trump Jr. Marth McSally, Robert Herjavec, and Eric Trump as well as industry staples like Tommy Mello, Jim Leslie, and Ellen Rohr. The event will contain conference sessions, networking opportunities, and training focused on current challenges and opportunities across the home service market. 

From this company, you can expect: 

• Artificial intelligence and technology insights: Freedom 2026 programming explores how contractors can use artificial intelligence (AI) and technology to improve systems, sales, training, and business operations. 
• Marketing strategies: Sessions address lead generation, changing marketing channels and approaches contractors can use to keep their phones ringing. 
• Business growth education: Attendees can learn from contractors and business leaders about scaling companies, breaking through revenue plateaus and building stronger systems. 
• Leadership and team development: Programming covers leadership, hiring, team performance, and developing technicians into trusted leaders. 
• Sales and financial education: Sessions include strategies related to sales, pricing, cash flow, profitability, and protecting margins. 
• Contractor networking: The event provides opportunities for attendees to connect with other contractors, speakers and vendors throughout the conference. 
• Specialized training: Freedom 2026 offers technician training and frontline training in addition to its keynote presentations and conference sessions. 

Unlike many growth conferences led by professional speakers with limited home service experience, Freedom 2026 delivers raw, practical insights from leaders who have built and scaled their own companies from as little as two trucks all the way to nine figures. Attendees will hear what actually worked, what failed, and what these business owners and operators learned while managing real teams, payrolls and growth challenges. 

The Coffee Shops are proud to welcome Home Service Freedom!