By The Coffee Shops®. 

How to guide customers, strengthen sales conversations and prepare for future metal roofing demand. 

In an upcoming Read Listen Watch®, Megan Ellsworth meets with Brynn Wildenauer of Sherwin-Williams Coil Coatings to discuss the emerging color trends shaping the future of metal roofing. Drawing from the latest SHIFT™ color forecast, Brynn will explore the colors gaining momentum and the factors influencing customer preferences. 

Color is becoming an increasingly significant part of the roofing conversation. Customers are not only considering the performance and longevity of their roofing systems. They are also thinking about curb appeal, architectural character and how a roof will complement the rest of a home or building. Contractors who can confidently discuss these considerations have an opportunity to provide a more complete and valuable customer experience. 

Sherwin-Williams Coil Coatings brings a valuable forecasting perspective to this conversation through its SHIFT color forecast. During the RLW, Brynn will explain the company’s forecasting process, highlight relevant colors and examine the architectural, cultural and lifestyle influences driving changing preferences. 

Contractors will learn about current residential, commercial and regional color trends, as well as whether property owners are becoming more adventurous with exterior design. Brynn will also discuss how contractors can incorporate color into the sales process, help customers avoid common selection mistakes and present color as part of the complete roofing solution. 

The conversation will look beyond today’s popular options to examine what roofing professionals should watch over the next five years. Attendees will hear how manufacturers and contractors can collaborate to educate the market, introduce new options and prepare for future demand. Do not miss this opportunity to strengthen your color knowledge and gain insights that can help you guide customers with confidence.  

Register now for Color Trends Contractors Need to Know to discover how emerging design preferences can help differentiate your business and support success in the growing metal roofing market.

By The Coffee Shops®. 

MetalCoffeeShop® announces industry professionals who won Total Experience passes to METALCON. 

METALCON brings professionals together to explore new products, exchange ideas and gain a broader perspective on metal as a building material. As a METALCON partner, MetalCoffeeShop® offered free Total Experience passes to a few lucky attendees, giving winners access to more than 250 exhibitors, demonstrations, keynote presentations, networking events and over 35 free accredited education sessions. 

Among the winners is Chris Soli, superintendent at Berwald Roofing and Sheet Metal. Berwald Roofing and Sheet Metal provides roofing and sheet metal services in the St. Paul and Minneapolis area. The company’s combination of roofing and sheet metal expertise positions it to serve customers seeking specialized building-envelope solutions. 

Jerry Geyer, senior estimator at Performance Roofing, also received a pass. Performance Roofing is a residential roofing company serving the Orlando area. The company focuses on helping homeowners with their roofing needs and supporting residential properties in its local market. 

Another winner is Jay Cox, owner of Jay Cox Construction. Jay Cox Construction builds homes in Greenville, Simpsonville, Greer and Spartanburg, South Carolina. With an emphasis on homes built with excellence, the company serves communities throughout the region with residential construction services. 

Three professionals from Montgomery Winslow Roofing were also named recipients: Jami Woolston, a sales and marketing specialist, Brad Woolston and John Woolston, the owner. Montgomery Winslow Roofing is a roofing company located in Fort Myers, Florida. 

While each winner brings a different role and company perspective to the event, they will share access to an environment centered on education, innovation and industry connection. METALCON gives contractors and other professionals an opportunity to step beyond their daily responsibilities, learn from peers and consider new approaches they can apply to their businesses, projects and careers. Through conversations with exhibitors, thought leaders and fellow attendees, the winners can discover ideas and potential solutions while building relationships across the trades. 

MetalCoffeeShop congratulates Chris, Jerry, Jay, Jami, Brad and John and looks forward to joining them at METALCON. 

Missed your chance? Visit our booth at WRE and enter to win at our Second Chance Giveaway!

Por The Coffee Shops®, traducido por Alberto Torres. 

MetalCoffeeShop® anuncia a los profesionales de la industria que ganaron pases Total Experience para METALCON. 

METALCON reúne a profesionales para explorar nuevos productos, intercambiar ideas y obtener una perspectiva más amplia sobre el metal como material de construcción. Como socio de METALCON, MetalCoffeeShop® ofreció pases Total Experience gratuitos a varios asistentes afortunados, brindando a los ganadores acceso a más de 250 expositores, demostraciones, conferencias magistrales, eventos de networking y más de 35 sesiones educativas acreditadas sin costo. 

Entre los ganadores se encuentra Chris Soli, superintendente de Berwald Roofing and Sheet Metal. La empresa ofrece servicios de roofing y lámina metálica en las áreas de St. Paul y Minneapolis. Su combinación de experiencia en techado y trabajos de lámina metálica le permite atender a clientes que buscan soluciones especializadas para la envolvente del edificio. 

Jerry Geyer, estimador senior de Performance Roofing, también recibió un pase. Performance Roofing es una empresa de techado residencial que presta servicio en el área de Orlando. La compañía se enfoca en ayudar a los propietarios de viviendas con sus necesidades de techado y en respaldar las propiedades residenciales de su mercado local. 

Otro de los ganadores es Jay Cox, propietario de Jay Cox Construction. La empresa construye viviendas en Greenville, Simpsonville, Greer y Spartanburg, Carolina del Sur. Con un enfoque en la construcción de viviendas de alta calidad, la compañía atiende a comunidades de toda la región mediante servicios de construcción residencial. 

Tres profesionales de Montgomery Winslow Roofing también fueron seleccionados como ganadores: Jami Woolston, especialista en ventas y marketing; Brad Woolston; y John Woolston, propietario de la empresa. Montgomery Winslow Roofing es una compañía de roofing ubicada en Fort Myers, Florida. 

Aunque cada ganador aporta una perspectiva distinta según su puesto y empresa, todos tendrán acceso a un entorno enfocado en la educación, la innovación y la conexión con la industria. METALCON brinda a contratistas y otros profesionales la oportunidad de alejarse por un momento de sus responsabilidades diarias, aprender de sus colegas y descubrir nuevos enfoques que pueden aplicar en sus negocios, proyectos y carreras. A través de conversaciones con expositores, líderes de opinión y otros asistentes, los ganadores podrán descubrir nuevas ideas y posibles soluciones, al mismo tiempo que fortalecen relaciones dentro de la industria. 

MetalCoffeeShop felicita a Chris, Jerry, Jay, Jami, Brad y John, y espera coincidir con ellos en METALCON. 

¿Perdiste tu oportunidad? Visita nuestro stand durante la WRE y participa en esta segunda posibilidad de ganas en nuestro Sorteo. 

By The Coffee Shops™. 

Sherwin-Williams color schemes help contractors and homeowners visualize exterior palettes before making selections. 

Choosing exterior colors is a significant project decision. From the roof and siding to the trim and accents, every element contributes to the finished appearance. Seeing how those selections work together can help contractors guide productive conversations and create visually appealing outcomes.  

Sherwin-Williams color schemes offer a simple way to explore complete exterior combinations. Each professionally curated palette brings together roof, siding, trim and accent colors, with combinations built around popular metal roofing colors. Instead of considering each surface separately, homeowners can view the exterior as a coordinated whole. This resource helps prevent a worst-case scenario outcome, where the customer’s chosen colors may not produce the result they imagined, either prolonging the project or lowering customer satisfaction.  

These collections are designed to support collaboration between homeowners and their contractors. Customers can begin by exploring different combinations and identifying the colors that stand out to them. They can then compare palettes, consider which options complement their home style and discuss their preferences with a contractor. 

That shared visual reference can make it easier to narrow the possibilities and align on a look that reflects the homeowner’s vision. It also gives contractors a practical tool for organizing the color conversation and helping customers move through the selection process with confidence. 

Sherwin-Williams extends that focus on color through its broader collection of resources. Color experts can assist with customization, while the company’s Effects line features colors that shift, shine and sparkle. Contractors can also explore their metal coating color library, Color Trends Forecast and Color of the Year for added project inspiration. 

Even if the customer does not ultimately choose a pre-made color pallet, the designs are still an excellent starting point for discussing what colors compliment the house style and will look good together. With the coordinated palettes and additional color resources available, contractors can help customers approach exterior selections as a complete design decision rather than a series of disconnected choices. 

Explore the Sherwin-Williams world of color.

Por Emma Peterson, traducido por Jessica Bravo.  

Un vistazo a las conexiones, conversaciones y el sentido de comunidad que se vivieron en FRSA 2026. 

A principios de junio, Florida Roofing and Sheet Metal Association (FRSA) celebró su esperada Convención y Expo. Considerado el evento regional de roofing más grande de Estados Unidos, reunió a cientos de expositores y miles de asistentes en el Gaylord Palms Resort & Convention Center de Kissimmee, Florida, para tres días de educación, networking y diversión. 

El evento comenzó con una Recepción de Bienvenida patrocinada por nuestros amigos de Adams and Reese, que incluyó comida y barra libre. Fue una excelente manera de marcar el inicio de la convención y prepararse para los días de actividad que estaban por venir. ¡Y vaya que fueron días ocupados! 

Hubo innumerables sesiones educativas y oportunidades de aprendizaje, entre las que destacaron la sesión Table Talks de National Women in Roofing (NWIR) y el Almuerzo de Negocios de FRSA. Además, los asistentes pudieron disfrutar de eventos como el Beer Bust, patrocinado por Mid-Atlantic Roofing Supply y GAF, así como de la tradicional Foundation Auction. Por supuesto, también estuvo presente la amplia área de exhibición comercial, donde empresas líderes como GenFlex, Gaco, Elevate, MetalVue, Sherwin-Williams Coil Coatings, H.B. Fuller, Marco Industries y Progressive Metals, mostraron sus productos y servicios para que los asistentes los exploraran entre sesiones y actividades. 

The Coffee Shops™ también estuvo presente con varios miembros del equipo operando un escenario de entrevistas (patrocinado por TAMKO) ubicado en el lobby de la expo. Una de ellas fue Jessica Bravo, coordinadora de nuestro programa En Español quien compartió un poco sobre su experiencia: 

FRSA es una de mis ferias comerciales favoritas del año. Como se lleva a cabo durante el verano, tiene un ambiente muy familiar y siempre es agradable ver a tantas familias asistir juntas. Este año tuve la oportunidad de ayudar a operar el escenario de entrevistas. Sentada detrás del equipo, con audífonos conectados a los micrófonos, pude escuchar conversaciones y entrevistas realmente interesantes durante todo el evento. 

Nuestra presidenta, Heidi J. Ellsworth, también compartió algunos de los momentos más destacados de la semana, "El escenario patrocinado por TAMKO sirvió como punto de encuentro para las conversaciones de la industria durante todo el evento, albergando más de 30 entrevistas con contratistas, fabricantes, distribuidores, líderes de asociaciones y profesionales del roofing de toda Norteamérica. Además, realizamos dos ediciones completas de Coffee Conversations, donde paneles de expertos analizaron tendencias, desafíos y oportunidades clave que actualmente impactan a la industria del roofing." 

Si deseas ver algunas de esas conversaciones, están disponibles bajo demanda en el canal de YouTube de RoofersCoffeeShop®.

By Emma Peterson.  

A look at the connections, conversations and community at FRSA 2026. 

At the beginning of June, the Florida Roofing and Sheet Metal Association (FRSA) held their much-anticipated Convention and Expo. The biggest regional roofing show in the United States, the event saw hundreds of exhibitors and thousands of attendees come together at the Gaylord Palms Resort & Convention Center in Kissimmee, Florida for three days of education, networking and fun!  

The show kicked off with a Welcome Reception sponsored by our friends at Adams and Reese and featuring food along with an open bar. It was a great way to set the tone for the show and get ready for the business of the next few days. And the next few days were busy! 

There were countless education sessions and opportunities to attend, with highlights including the National Women in Roofing (NWIR)’s Table Talks session and the FRSA Business Luncheon, along with plenty of events to keep you busy, like the Beer Bust, sponsored by Mid-Atlantic Roofing Supply and GAF and the annual Foundation Auction. Not to mention the extensive trade show floor, featuring leading companies like GenFlex, Gaco, Elevate, MetalVue, Sherwin-Williams Coil Coatings, H.B. Fuller, Marco Industries and Progressive Metals, that was waiting for attendees to explore between events and sessions. 

The Coffee Shops™ was in attendance with several crew members running a soundstage (sponsored by TAMKO) in the expo lobby. One such crew member, Jessica Bravo, our En Español program coordinator, shared a bit about the experience: 

FRSA is one of my favorite trade shows of the year. Since it takes place during the summer, it has a great family friendly atmosphere and it's always nice to see so many families attending together... This year, I had the opportunity to help run the soundstage. Sitting behind the equipment with headphones connected to the microphones, I was able to listen in on some truly great conversations and interviews throughout the event. 

Our president, Heidi J. Ellsworth, shared some highlights from the week, saying, “The TAMKO-sponsored sound stage served as a hub for industry conversations throughout the event, hosting more than 30 interviews with contractors, manufacturers, distributors, association leaders and roofing professionals from across North America. In addition, two full-length Coffee Conversations brought together expert panels to discuss key trends, challenges and opportunities impacting the roofing industry today.” 

If you want to check out some of those conversations, they are available on demand via the RoofersCoffeeShop® YouTube channel!

By Heidi J. Ellsworth. 

Fire resistance, durability and design innovation are driving new demand. 

Metal siding is experiencing significant growth across residential and light commercial construction, and the reasons go far beyond aesthetics. In 2026, homeowners and contractors are increasingly choosing metal wall systems because they solve some of the biggest challenges facing building exteriors today: fire, pests and rot. What is especially notable is that this shift is not just anecdotal; it is backed by steady market growth and changing homeowner priorities. 

Globally, the metal siding market is growing at an estimated five to six percent annually, with steady expansion expected over the next decade. In the United States, growth is more measured, reflecting a mature market, but the real momentum is happening in higher-end residential applications where metal siding is gaining share due to performance, longevity and design flexibility. 

Unlike traditional materials, metal siding is non-combustible, making it an important option in areas where fire risk is increasing. It also resists insects and pests and eliminates the risk of rot caused by moisture exposure. These performance advantages are aligning with a market that is prioritizing long-term durability and reduced maintenance, especially among homeowners investing in remodels and “forever homes.” 

At the same time, the broader siding market continues to grow at approximately four to five percent annually, driven largely by residential remodeling and exterior upgrades. Within that growth, metal siding is carving out a larger role, particularly in premium segments where homeowners are willing to invest more upfront for lower lifetime costs and better performance. 

Equally important is what is happening on the roofing side of the metal market. Metal roofing is not only growing; it is outperforming many traditional roofing materials and is projected to exceed five billion square feet of volume by 2029, with residential applications representing the majority of that demand. This growth is driven by the same factors influencing siding, including durability, sustainability, insurance considerations and long-term value. 

What is accelerating adoption across both roofing and siding is the rapid evolution of color, coatings and profiles. Contractors and homeowners are no longer limited to basic painted panels. Today’s metal systems offer an expanding range of matte finishes, textured coatings and nature-inspired colors such as charcoals, slate grays, greens and patina-style metallics that are seeing the fastest growth in demand. Matte and low-gloss finishes in particular are gaining popularity because they reduce glare, hide handling marks and elevate the perceived quality of both roofing and siding systems. 

Advanced coating technologies are playing a central role in this transformation. Modern coil coating processes create highly durable, factory-applied finishes that bond tightly to the metal surface, improving corrosion resistance and long-term performance. These coatings also enable printed and textured designs that realistically replicate wood grain, stone, tile and even traditional siding profiles, allowing metal to deliver both performance and aesthetics. 

Companies like Sherwin-Williams are leading this innovation with advanced coil coating systems that provide UV resistance, fade protection and long-term color retention while supporting a wide range of architectural finishes. At the same time, manufacturers such as Central States Manufacturing are bringing these innovations to market through finished metal siding and roofing panels that incorporate these new colors, textures and profiles into complete building envelope systems. 

This is an important distinction. While some companies in the supply chain focus on coated coil, manufacturers like Central States are delivering ready-to-install siding and roofing systems that allow contractors and homeowners to take full advantage of these design advancements in real-world applications. 

For contractors and homeowners, metal siding represents a shift in thinking. It is no longer a niche or purely commercial solution. It is a high-performance, design-forward option that meets the demands of modern construction while delivering resilience against fire, pests and moisture-related deterioration. 

As fire resilience, durability and long-term value continue to shape building decisions, metal siding and roofing are positioned to play an even larger role in the future of exterior design. The data supports what many contractors are already seeing in the field. This is not a short-term trend; it is a long-term shift toward better-performing materials that also meet the growing expectations for design and aesthetics. 

To learn more about these innovations, visit the directories for Sherwin-Williams and Central States Manufacturing on MetalCoffeeShop.com and RoofersCoffeeShop.com. 

By Jenny Yu. 

As homeowner interest in metal roofing continues to grow, contractors can leverage new tools and resources to establish themselves in the metal space. 

As demand for metal roofing continues to rise, contractors are finding new opportunities to expand their offerings, increase margins and deliver long-term value to homeowners. During a recent episode MetalTalk™, Junny Lee of Sherwin-Williams discussed how metal roofing is evolving and how contractors can position themselves to take advantage of the trend through the company's MetalVue program. 

Junny, who joined the Sherwin-Williams marketing team after spending years in supply chain and operations roles, said metal roofing’s appeal comes down to performance, energy efficiency, aesthetics and value. “Metal continues to grow and drives interest from a lot of folks, especially homeowners and consumers,” Junny said. “Metal is a very durable product, and within durability, you still have several options based on the gauge and thickness of the steel.” 

Durability is an appealing selling point for many home and building owners, especially in areas where a sturdy roof is an essential line of defense against intense weather conditions. “In areas prone to extreme weather, especially hurricanes, a lot of failures of a home start with the roof,” Junny explained, noting that roof failures often lead to significant property damage when water penetrates the building envelope. “So, durable roofing material is extremely important.”  

Another factor driving the growth of metal in the market is energy efficiency. “A lot of our coatings can be measured through their solar reflectance and thermal emittance, which ultimately gives you the solar reflectance index,” Junny shared, adding that with energy efficiency comes increased savings. “On an annual basis, our coating will help you save money on energy bills, especially during the warm season. It all comes down to value: what is your roof doing for you?” 

At the same time, aesthetics has transformed metal roofing from a niche product into a mainstream design choice. With expanded color selections and textured finishes available through Sherwin-Williams coating systems, homeowners have more options than ever to create distinctive looks that complement their homes. “It’s a differentiator,” Junny said of the many options Sherwin-Williams provides. “It comes down to giving homeowners more options, and what better company to do that than one that knows color like Sherwin-Williams?” 

For contractors, Junny said metal roofing can open doors to higher-margin projects and hybrid business models. “It’s the opportunity for some to say, ‘you know what, I want to do less projects on an annual basis. Projects that provide wider margins,’” he said. 

Through MetalVue, Sherwin-Williams connects contractors with installation, sales and business development resources to help them successfully add metal roofing to their portfolios. 

Listen to the podcast or Watch the full webinar to learn more about MetalVue, metal roofing trends and strategies for maximizing profitability.

By Jenny Yu.  

The MetalVue Roadshow is set to provide contractors with the knowledge, resources and confidence to develop metal roofing businesses that last. 

Before the Florida Roofing and Sheet Metal Contractors Association (FRSA) Convention and Expo officially begins, attendees have an opportunity to get the party started early by attending a special Sherwin-Williams MetalVue event! Titled “MetalVue Roadshow: Grow With Metal,” this experience is free of charge and takes place on June 9, 2026, from 12:00 to 5:00 p.m. at the Gaylord Palms Resort in Kissimmee, Florida. 

The focus of this event is to help contractors unlock new business opportunities by demystifying metal roofing. Attendees will have the opportunity to learn about the resources available to them through MetalVue, Sherwin Williams’ comprehensive program that helps both manufacturers and contractors sell more residential and commercial metal roofs.  

Attendees will gain the knowledge and tools to build long-term, sustainable metal roofing businesses. Industry experts will share insights on how to train installation crews for high-quality installation and customer satisfaction, as well as techniques for selling metal roofing with more confidence.  

One key resource that attendees will explore at the MetalVue Roadshow is Roofing Passport, the industry’s only fully automated roofing software platform for both estimating and ordering. Roofing Passport, applicable for both residential and commercial roofs, integrates seamlessly with Eagleview for precise aerial property measurements of existing structures and with Roofing WRX for estimation derived from drawings for new construction.  

MetalCoffeeShop is proud to be a partner of the MetalVue Roadshow. Other partners include Watts Removal Products, GiddyUp Roofing Software, Sheridan Metal Resources, Uplevel Digital and The StoneGate Group. With this full suite of industry leaders providing resources and support, the MetalVue Roadshow is set to be the pre-FRSA event you can’t miss.  

Register now to secure your spot for the FREE Metal Vue Roadshow before FRSA begins!

By Jenny Yu.  

Explore how contractors can overcome common barriers and transform their workflows with the proper training and resources.   

In a recent Lunch & Learn titled “Building Better Metal Roofing Installers,” host Megan Ellsworth spoke with John Sheridan, MCS Influencer and owner of Sheridan Metal Resources, about the importance of training for metal roofing contractors to improve profitability, craftsmanship and long-term resiliency in a crowded market.  

The learning objectives of this Lunch & Learn were threefold: 

1 - Understand why metal installation training is critical today 

2 - Identify how training improves contractor performance and profitability 

3 - Explore modern training resources and strategies for metal contractors 

Why metal installation training is critical today 

With 40 years of experience in the industry, John shared his insights on the first objective, stating, “The popularity of metal is outgrowing the skill set of metal contractors. Training needs to ramp up to keep up with demand.” 

Part of the metal evolution includes the number of options available in the market, from snap block systems, nail strip systems, standing seam systems and mechanical lock systems, and the complexity these choices add. “You can't teach anybody on one system anymore,” John explained. “You have to teach people on several systems, because most manufacturers that are using coil coatings have several different profiles, so you can't lock yourself into one specific product.” 

How training improves contractor performance and profitability 

Beyond improving installation quality, John emphasized that training directly impacts profitability by reducing costly mistakes and warranty issues. “A roof is never going to leak in the middle of a roof panel; it’s going to leak where something comes through that roof — a chimney, pipe, skylight or valley,” John said. “That’s where training comes in.” 

One of the newer approaches Sheridan Metal Resources has introduced is “boot camp” training, where trainers work alongside crews on active projects rather than in a classroom setting. “They learn real skills in a real-world application,” John shared. “That upfront investment gets their guys up to speed faster.” 

Modern training resources and strategies for metal contractors 

When it comes to finding the best training resources, John suggested that contractors take advantage of the tools offered by reputable suppliers in their area and attend trade shows to learn from peers in the industry. 

As a Sherwin-Williams MetalVue^SM vendor partner, John attested to the impact the cohesive program provides for contractors, no matter what stage they are in their metal roofing business. “You don't have to spend all your time weeding through so many different services; they have it ready to go,” John said. From estimating tools to lead generation, MetalVue offers a complete suite of resources for contractors to grow. “They've done their homework. They know what works and what doesn't. I wish I’d had that when I started my business.” 

Watch the full Lunch & Learn to learn more about metal roofing training strategies.