By Jenny Yu.  

The upcoming webinar will gain insight into the evolving opportunities within the rapidly growing metal roofing market. 

Across the construction industry, metal roofing is becoming an increasingly important category for contractors focused on long-term growth. An upcoming MetalTalk™ titled “Maximizing Metal Margins With MetalVue” will explore how technology, training and sales strategies are helping contractors grow their metal roofing businesses more effectively. 

Sponsored by Sherwin-Williams, the webinar will feature Junny Lee, market segment manager for Sherwin-Williams' MetalVue program, discussing the factors driving increased interest in metal roofing and how contractors can position themselves to meet that demand. Topics will include modern design trends, energy efficiency, long-term durability and the lifecycle value that continue making metal roofing more attractive to homeowners and building owners. 

The webinar will also focus on the business opportunities contractors may miss if they do not offer metal roofing solutions. From premium project segments and repeat business opportunities to stronger differentiation in crowded markets, metal roofing is increasingly becoming a strategic growth category for contractors nationwide. 

Another key area the discussion will touch upon is how contractors can successfully scale their metal roofing operations through training, partnerships and technology integration. Junny will explain how MetalVue supports the sales process with visualization tools designed to simplify product selection, accelerate customer decision-making and improve close rates. 

Technology will play a central role in the conversation as well. Attendees will learn how Roofing Passport, powered by measurement data from Eagleview, can help contractors generate more accurate estimates, improve labor forecasting and reduce material waste through precise takeoffs and streamlined workflows. 

Finally, the webinar will spotlight the growing impact of the MetalVue Road Show, which brings hands-on training, live demonstrations and real-world product education directly to contractors across the country. The immersive training initiative is designed to help crews, sales teams and business owners strengthen their metal roofing knowledge and improve field performance. 

Register now to reserve your spot for this exciting MetalTalk!  

This expansion leads the way for future industry growth.

Sherwin-Williams Coil Coatings, the leading manufacturer of coil and extrusion metal coatings in the world, today announced it completed a major expansion at its coil coatings manufacturing plant in Bowling Green, Kentucky, to align production of its popular products with an expected trajectory of positive growth in the metal roofing and construction markets.

“Our Performance Coatings Group continues to invest in advanced technologies that support innovation and long-term partnerships,” said Karl Jorgenrud, president, Sherwin-Williams Performance Coatings Group. “The Bowling Green expansion will strengthen our supply chain resilience and ensure our customers receive high-performance solutions without interruption.”

The company significantly upgraded the 32-year-old facility with state-of-the-art technology, advanced automation, larger batch capabilities and expanded production capacity to meet accelerating demand in roofing, metal building and OEM manufacturer markets.

The expansion adds a 60% overall increase from 2025 — and enables larger batch production. Sherwin-Williams says enhanced automation will also improve formulation accuracy, reduce any defects, increase consistency and strengthen the plant’s ability to meet lead-time commitments.

“Industry experts predict demand increasing across roofing and siding markets and this expansion bolsters our ability to deliver our products in less than five days, which is advantageous to our many customers,” said Drew Waldroup, vice president of sales for the Sherwin-Williams. “Increased capacity and automation also enhance our reliability, provide greater operational flexibility and allow us to collaborate seamlessly with other Sherwin-Williams manufacturing sites nationwide.”

The Bowling Green facility manufactures polyester coil coatings (PolyPREMIER™) designed for interior and moderate exterior applications such as lighting fixtures, appliances, garage and entry doors and building products. These polyester systems deliver the toughness and flexibility required for reliable interior performance.

For exterior environments, the plant produces siliconized modified polyester (SMP) coatings (WeatherXL™), which offer enhanced UV resistance, gloss retention and long-term weatherability for metal roofing, siding, agricultural buildings and industrial panels. The expansion strengthens Sherwin‑Williams ability to scale production and support growing customer demand.

Sherwin-Williams is a global leader in coil and extrusion metal coatings, serving coaters, roll formers, OEMs and construction professionals worldwide with innovative, high-performance finishing technologies.

For more information about the expansion check out the fact sheet.

Outdoor Influencers celebrate their inaugural year of giving back to the outdoor industry. 

The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2026 Influencers for OutdoorCoffeeShop™.    

Each month, Influencers respond to a topic that is relevant and timely such as business growth, sustainability and eco-friendly solutions, design inspiration and more. OCS features Influencer responses through interviews, videos and articles. These Influencers represent every corner of the outdoor living industries, including contractors, associations, distributors, manufacturers and service providers. Their contributions are showcased in dedicated sections on the website and shared on social media. 

“Our mission with OutdoorCoffeeShop is to amplify the voices of professionals shaping the outdoor living industry,” said The Coffee Shops’ President and CEO Heidi J. Ellsworth. “From landscaping to hardscapes, pools, spas and decking, these Influencers are on the frontlines, bringing insights that will strengthen businesses and elevate professionalism across the industry.” 

We are proud to announce the following 2026 OutdoorCoffeeShop Influencers: 

• Rachel Mohorn – Heritage 
• Brittainy Klein – Heritage  
• John Kenney – Cotney Consulting Group 
• Trent Cotney – Adams & Reese 
• Rob Murray – IM (Intrigue Media) Landscape Growth 
• Cindy Code – Project Evergreen 
• Kristin Case – Hi-Peak Staffing Solutions 
• Garrett Harris – Sherwin-Williams 
• Julissa Chavez – SRS Building Products/Heritage 
• Amanda Gay – Brava/Aspire 
• Taylor Dahlquist – Elevated Outdoors 

Find more information on the 2025 OCS Influencers.

About OutdoorCoffeeShop 

OutdoorCoffeeShop™ (OCS) is a community and resource hub for professionals in the outdoor space to share ideas, tell stories, research, find learning opportunities and offer help. OCS is the one of many websites under the umbrella of The Coffee Shops (thecoffeeshops.online), which went online in 2002.  OCS is the latest online community for contractors specializing in hardscape, pool and water features, decking and flooring, landscaping and outdoor living. Like the other Coffee Shops, OCS delivers award-winning content, education and information with a focus on outdoor living that will build professionalism and networking opportunities. We are the place where the industry meets!  For more information, visit www.outdoorcoffeeshop.com. 

About The Coffee Shops 

Award-winning websites and online communities make up The Coffee Shops. Starting with RoofersCoffeeShop, which launched in 2002, the growth of the sites has been explosive for the construction trades of roofing, metal, coatings and their customers. Currently featuring four Coffee Shops, RoofersCoffeeShop, MetalCoffeeShop®, CoatingsCoffeeShop®, OutdoorCoffeeShop™ and their sister site AskARoofer™, all the sites are committed to advocating for the construction trades by supplying consistent information, education and communication avenues for all contractors, while promoting positive growth, education and success of construction industries overall. The Coffee Shops also feature strong microsites with RoofersCoffeeShop.ca, RoofersCoffeeShop.uk and En Español. Visitors to the site continue to find excellent opportunities for sharing information while participating in important ongoing conversations concerning new technologies, safety and overall construction information and education. The Coffee Shops are “Where the Industries Meet!” For more information, visit www.thecoffeeshops.online. 

Industry leaders share insights on the trends and challenges shaping the coatings industry. 

The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announce the 2026 Influencers for CoatingsCoffeeShop®.    

On a monthly basis, Influencers contribute expert perspectives on the issues driving the coatings industry forward, including training, business diversification through coatings, the future of labor and technology, sustainability and more. CoatingsCoffeeShop shares these viewpoints through interviews, videos and articles. Representing every segment of the coatings industry, from contractors and associations to manufacturers and service providers, these Influencers are featured throughout the website, promoted across social media and included in the weekly eNews, Week in Coatings. 

“Our goal is to spotlight our Influencers and the expertise they bring from the coatings industry while addressing the real-world challenges professionals face every day,” said The Coffee Shops’ President and CEO Heidi J. Ellsworth. “We are proud to share their knowledge and remain committed to supporting industry growth by promoting these exceptional Influencers.” 

We are proud to announce the following 2026 CoatingsCoffeeShop Influencers: 

• John Kenney – Cotney Consulting Group 
• Johnny Walker – ICP 
• Greg Hlavaty – Western Colloid 
• Shawn Morgan – KPost Roofing & Waterproofing 
• Joe Sorrentino – Joe Sorrentino LLC
• Adrian Hilton – Service First Solutions 
• Ryan Blad – 838 Coatings 
• Will Lorenz – General Coatings 
• Greg Serevetas – USA General Contractors Corp. 
• Lisa Irby – Thomas Roofing 
• Iver Ahens – Campany Roofing 

Find more information on the 2026 CCS Influencers.

About The Coffee Shops 

Award-winning websites and online communities make up The Coffee Shops. Starting with RoofersCoffeeShop, which launched in 2002, the growth of the sites has been explosive for the construction trades of roofing, metal, coatings and their customers. Currently featuring four Coffee Shops, RoofersCoffeeShop, MetalCoffeeShop®, CoatingsCoffeeShop®, OutdoorCoffeeShop™ and their sister site AskARoofer™, all the sites are committed to advocating for the construction trades by supplying consistent information, education and communication avenues for all contractors, while promoting positive growth, education and success of construction industries overall. The Coffee Shops also feature strong microsites with RoofersCoffeeShop.ca, RoofersCoffeeShop.uk and En Español. Visitors to the site continue to find excellent opportunities for sharing information while participating in important ongoing conversations concerning new technologies, safety and overall construction information and education. The Coffee Shops are “Where the Industries Meet!” For more information, visit www.thecoffeeshops.online. 

About CoatingsCoffeeShop 

CoatingsCoffeeShop™ (CCS), sponsored by APOC, launched in 2023. A sister site to the other Coffee Shops, CCS is committed to delivering the education, training, news and information that helps contractors find success in the coatings industry. This unique online community focuses on all things related to coatings including roofing, construction, infrastructure and below-grade applications. CCS connects the industry suppliers, manufacturers and associations with coating contractors to ensure the continued success of the contractor as well as the continued growth of this innovative and sustainable construction solution. Learn more at www.coatingscoffeeshop.com.