Creativate
Rewrite the rules: Your 2027 marketing playbook
By Jesse Sanchez. Get ready to rethink your marketing strategy! Discover how to stand out, build trust and make every marketing dollar count in 2027. In an upcoming MetalTalk™, Megan Ellsworth sits down with Michelle Miller, president of Creativate, to explore the ever-changing marketing landscape and what businesses can do ...
The 2027 Marketing Playbook: The New Rules of Marketing
In this MetalTalk™ episode, Megan Ellsworth sits down with Michelle Miller, President of Creativate, to discuss how marketing is no longer business as usual, and contractors must rethink how they connect with customers, build trust and remain visible in 2027. This webinar will examine how intentional marketing can help contractors ...
Choosing the right industrial marketing partner
By The Coffee Shops®. Evaluating industrial B2B marketing agencies based on technical credibility, alignment and measurable results. Industrial companies face long sales cycles, technical products and buying committees that may include engineers, procurement professionals and executives. According to this article by Creativate, buyers are conducting much of their research independently and manufacturers ...
Build stronger connections with targeted account marketing
By Jesse Sanchez. A focused strategy helps organizations prioritize high-value accounts, personalize outreach and align your sales and marketing teams around the same goals. Broad-market messaging can be costly and hard to sustain, especially when you’re trying to reach large audiences that may not be a strong fit for your ...
Keeping the human connection in an AI-driven business
By Jesse Sanchez. How contractors can use artificial intelligence to improve efficiency without sacrificing trust, authenticity or personal relationships. Artificial intelligence (AI) can help roofing contractors save time, standardize processes and improve communication, but Michelle Miller, the president of Creativate, believes technology should support human relationships rather than replace them. ...
The July 2026 R-Club Rundown is here!
Check out the latest episode of our R-Club Rundown series to learn the latest updates and perks of being in the R-Club! The latest episode of our latest web series, R-Club Rundown, is here! Join Multimedia Manager Megan Ellsworth and R-Club Coordinator Alex Tolle for the July 2026 episode of our ...
Retaining Humanity in an AI Transition
In this CoatingsTalk™, Megan Ellsworth sits down with Michelle Miller, president of Creativate, to discuss how teams can embrace AI without losing the human connection that builds trust. As technology continues to reshape the way companies communicate, Michelle will share how contractors and industry professionals can use AI to simplify ...
A human-centered approach to targeted account marketing
By The Coffee Shops™. Creativate highlights how businesses can improve lead quality and trust by prioritizing precision over volume. In the article “Building sustainable strategies with targeted account marketing,” Isabel Refford of Creativate outlines how businesses can cut through digital noise by focusing marketing efforts on high-value accounts instead of ...
Retaining Humanity in an AI Transition
In this CoatingsTalk™, Megan Ellsworth sits down with Michelle Miller, president of Creativate, to discuss how teams can embrace AI without losing the human connection that builds trust. As technology continues to reshape the way companies communicate, Michelle will share how contractors and industry professionals can use AI to simplify ...
Keeping humanity central
By Emma Peterson. In an upcoming CoatingsTalk, Michelle Miller will share insights into balancing AI adoption with human authenticity. On July 8, 2026, Megan Ellsworth will be sitting down with Michelle Miller, the president of Creativate, for a CoatingsTalk™ all about artificial intelligence (AI). The episode, “Retaining Humanity in ...
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