Capitalizing on Google’s Shift to Online Estimates

In this Read Listen Watch® webinar, Megan Ellsworth sits down with Austin Rosenbaum (Demand IQ) and Peter Cleveland (Eagleview) to explain a major shift happening in how homeowners find contractors on Google. Google has introduced an “Online Estimates” filter when homeowners search for "Roofing company near me", and nearly 1 in 5 buyers are already using it. If your website does not offer an online estimate experience, you may not appear for those high-intent searches.

In this session, the team breaks down how the filter works, the key requirements to show up in it, and why Google is prioritizing contractors who provide pricing transparency and a simple estimate experience online. You will also see how tools powered by Eagleview property data and AI can generate fast, accurate estimates from your website that help contractors capture more leads from organic search, Google Ads, and social traffic while making it easier for homeowners to start their project.

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